Brand strategy A focused strategy covering your brand purpose, target audience, positioning, personality, values, competitor landscape, and overall direction.

Creative direction Up to 3 mood board directions, with one selected direction developed into the final identity.

Full logo suite Includes:

1 primary logo

1 secondary logo

1 submark

Brand Color Palette A complete primary and supporting color system tailored to the brand.

Brand typography Up to 2–3 typefaces selected for headings, body copy, and supporting use.

Supporting brand elements Up to 3 supporting visual elements, such as patterns, graphic devices, shapes, or illustration styles.

Custom icons Up to 6 custom icons, where relevant to the identity.

Brand mascot if needed.

Brand guidelines & mockups A brand guidelines document covering logo usage, typography, colors, supporting elements, imagery direction, and practical brand applications.

Final brand files Final logo and brand assets supplied in appropriate digital and print formats, including PNG, JPG, PDF, SVG, and editable vector files where applicable.

Includes up to 2 revision rounds per project phase. Revisions are intended to refine the approved creative direction rather than develop entirely new concepts.

Additional concepts, revisions, brand applications, illustrations, packaging, stationery, social templates, or other collateral can be added for an additional fee.