Product Design

Will Rose

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About this service

Summary

Are you looking for a professional and experienced product designer to help you create visually appealing and user-friendly products? Whether you're a startup looking for a fresh and modern design for your new product, or an established company looking to revamp your existing product line, I'm here to help.

Process

Step 1: Learn

The initial phase centres on understanding the user, their challenges, and motivations.

Our objective is to cultivate a deep, empathic comprehension of the domain we aim to solve problems in, establishing a clear problem statement, jobs to be done, and user needs.

Step 2: Explore

In this phase we are ready to explore potential solutions which start to find answers to the jobs to be done and user needs.

When exploring - amongst other things - we might review how other products and competitors are solving the same or similar jobs, as well as exploring and pushing the boundaries of existing components and patterns in a pre-existing to ensure that we’re creating the most intuitive solution possible.

Step 3: Test

Given that everything to date has been based on the job(s) and needs of the user, it makes sense to test the solution(s) that we’re proposing, with them.

From direct usability testing to more nuanced methods, we should determine suitable tests and schedules.

Step 4: Refine

All High priority and Minor or Intermediate feedback should be passed into Refine phase to be iterated on.

Depending on our certainty of the iterated solution, we might pass back to the Test phase. Otherwise, we should agree that the solution is appropriate and move onto the Deliver phase.

Step 5: Handover

At this point the solution is clear and validated, so now we must ensure that everything is ready for other teams to take forward.

Be that UX Copy, or straight to Engineering, everything should be prepared and ready to go.

What's included

Wireframes
Where relevant, wireframes are provided to ensure there is a shared understanding of the requirements before visuals are considered.
User Journeys
Where relevant, user journeys are created to illustrate the expected flow and logic that a user will be required to go through. This helps to work through any complexities and ensure that we're heading, en masse, to the most appropriate solution for the user.
Design Exploration
Initial design ideas and concepts are explored in order to find the right direction head in.
Prototypes
Where relevant, prototypes will be created to help bring an experience or element to life. This can be used to facilitate further conversation or to be used in user testing.
Finished Designs
Once a proposed solution is agreed up on, finalised designs are created, ready to handed over for development.

Example projects