From Bland to Brand: Strategic Instagram Content That Connects

Prerna .

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About this service

Summary

I craft engaging social media strategies that grow brands and communities. My portfolios showcase real results with data-driven insights. Unlike generic managers, I focus on understanding your unique brand voice and target audience to create content that resonates and drives engagement.

Process

Client-Centric Approach:

Discovery Call: Let's chat about your brand goals, target audience, and current social media standing.

Strategy & Research: I'll deep-dive into your brand voice, competitor analysis, and current trends to develop a winning content strategy.

Content Calendar & Moodboard: We'll collaborate on a content calendar outlining themes, posting schedule, and a moodboard for visual inspiration.

Content Creation: I'll craft high-quality visuals, engaging captions, and strategic hashtag research for each post.

Approval & Scheduling: You'll have final approval on all content before I schedule it for optimal engagement.

Reporting & Analytics: We'll track key metrics and analyze performance to continually optimize your strategy for maximum impact.

Throughout the process, I maintain open communication and encourage your feedback to ensure we achieve your desired results.

What's included

Content Calendar & Strategy:
* A detailed monthly content calendar outlining post frequency, themes, captions, and hashtags. * Defined content pillars aligning with your client's brand and target audience.
High-Quality Visual Content:
*Professionally designed images, infographics, or short videos optimized for Instagram. *Number of visuals will depend on the agreed-upon posting frequency.
Engaging Captions:
*Compelling captions for each post, following character limits and using relevant CTAs (calls to action). *Brand voice and target audience will be considered when crafting captions.
Hashtag Research & Implementation:
*A mix of relevant and trending hashtags to increase discoverability. *A mix of broad and niche hashtags to target the ideal audience.
Community Management (Optional - Add-on Service):
*Responding to comments and messages in a timely and professional manner. *Moderating comments to maintain a positive brand image. *Encouraging audience engagement through contests, polls, or Q&A sessions (subject to agreement).

Example projects