Brand Design and Brand Design Kit

Amanda Robinson

Starting at

550

About this service

Summary

Branding Kit

Process

PHASE 01: RESEARCH & DIRECTION

We’ll begin with a discovery call or a brand design questionnaire—whichever works best for you. This step helps us gain a clear understanding of your logo needs, design preferences, and vision. We’ll explore your likes and dislikes when it comes to color, typography, and iconography, as well as dive into your business, target audience, and marketing strategies.

Following this, we’ll gather ideas and concepts, which we may share for your feedback before starting the initial logo design, or we may proceed directly based on the insights from our discovery process. Our goal is to ensure a smooth, collaborative experience that results in a logo perfectly aligned with your brand.

PHASE 02: DESIGN & FEEDBACK Next, we bring your brand to life. From crafting your logo to carefully selecting the right colors, fonts, and overall aesthetic, we develop a brand identity that truly reflects your business’s vision and values. Throughout this phase, your feedback is essential, ensuring the design resonates with you and your target audience.

PHASE 03: APPLICATION & GUIDELINES

Once you’ve selected your final logo, we’ll prepare everything you need to bring it to life. You’ll receive high-quality files in JPEG, PNG, PDF, and SVG formats, ready for both print and digital use.

Additionally, we’ll provide a comprehensive brand kit, which includes:

Your color palette with CMYK, RGB, and HEX codes.

Details about the fonts used in your brand

This logo kit serves as a handy reference to ensure consistency across all your materials, helping you align future designs seamlessly with your new brand identity.

FAQs

What is included in your brand design packages?
Each package varies, but generally includes logo design, color palette, typography selection, brand guidelines, and essential marketing assets. Custom packages can also be created based on your needs.
How long does the brand design process take?
The timeline depends on the project scope, but a full brand identity typically takes 3–6 weeks. This includes research, design concepts, revisions, and final delivery.
How many logo concepts and revisions do I get?
I typically provide 1–3 initial logo concepts, with 2–3 rounds of revisions to refine the chosen design. Additional revisions can be discussed if needed.
What file formats will I receive?
You’ll receive high-resolution logo files in JPEG, PNG, PDF, and SVG formats, along with a brand kit that includes your color codes and font details.
Do you offer ongoing brand support after the project is completed?
Yes! I offer brand aftercare services, including design updates, additional assets, and quarterly consultations to keep your branding fresh and aligned with your goals.

What's included

Primary Logo
The main version of your logo, designed for versatility and impact. Created to align with your mission, values, target audience, positioning, messaging, and overall visual direction.
Secondary Logo Variation & Submark
Alternative logo layouts (e.g., stacked, horizontal, or simplified versions) for different applications. A submark—a compact version of your logo—perfect for social media, favicons, and small-scale use. Both variations retain key elements, including color and visuals, while adapting to different formats.
Comprehensive Brand Board PDF
A comprehensive PDF guide of your brand kit, that you can use for marketing, print or online. The PDF that contains the following: Color Variations Primary Logo, Secondary Logo, and Submark provided in full-color, black, and white versions. Ensures adaptability across various backgrounds and branding needs. Typography, Color Palette & Illustrations A guide to the fonts used in your brand identity. This will allow you to have access to information on the fonts that you can download to use in your branding materials in print or online marketing. HEX, RGB, and CMYK color codes for brand consistency across digital and print. Custom elements included to complement your brand identity, will also be include in the PDF, along with recommendations on how you can use them.
Final File Package & Transfer
Organized files delivered in an easy-to-access format. Includes JPEG, PNG, PDF, and SVG versions of the Primary Logo, Secondary Logo, and Submark in color, black, and white. A comprehensive PDF guide with all color and typography details for seamless branding across platforms.
Brand Follow Up Service
After we have completed your project, we will check in with you periodically and be happy to answer any questions you have about your brand materials and their use.

Duration

3 weeks

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer