Logo Design

Amanda Robinson

Starting at

250

About this service

Summary

With every logo design, we collaborate closely with our clients—listening to their ideas, asking insightful questions about their business, marketing strategy, and target audience. This approach allows us to craft a distinctive logo identity that not only aligns with their vision but also strengthens their presence in their industry. Our goal is to provide a seamless design experience that results in a logo that truly represents their brand and resonates with their audience.

Process

PHASE 1: DISCOVERY CALL & DIRECTION

We’ll begin with a discovery call or a logo design questionnaire, whichever works best for you. This step helps us gain a clear understanding of your logo needs, design preferences, and vision. We’ll explore your likes and dislikes when it comes to color, typography, and iconography, as well as dive into your business, target audience, and marketing strategies.

Following this, we’ll gather ideas and concepts, which we may share for your feedback before starting the initial logo design, or we may proceed directly based on the insights from our discovery process. Our goal is to ensure a smooth, collaborative experience that results in a logo perfectly aligned with your brand.

PHASE 02: DESIGN & FEEDBACK

Next, we’ll bring your logo to life. From designing the logo itself to selecting the perfect colors, fonts, and overall aesthetic, we’ll create a design that truly reflects your business’s vision and values.

During this process, we may present one, two, or three logo concepts for your review and feedback. This is your opportunity to share your thoughts and discuss any refinements to ensure the final design aligns perfectly with your brand.

PHASE 03: APPLICATION & GUIDELINE

Once you’ve selected your final logo, we’ll prepare everything you need to bring it to life. You’ll receive high-quality files in JPEG, PNG, PDF, and SVG formats, ready for both print and digital use.

Additionally, we’ll provide a comprehensive logo kit, which includes:

Your color palette with CMYK, RGB, and HEX codes.

Details about the fonts used in your logo.

This logo kit serves as a handy reference to ensure consistency across all your materials, helping you align future designs seamlessly with your new brand identity.

FAQs

What is included in your packages?
Each package varies, but generally includes logo design, color palette, typography selection, brand guidelines, and essential marketing assets. Custom packages can also be created based on your needs.
How long does the design process take?
Depending on the design project scope, projects timelines can be between 2 - 6 weeks. This includes research, design concepts, revisions, and final delivery. During our discovery call we have with you, we can discuss specific timelines.
How do revisions work?
Typically, I provide 1–3 initial logo concepts, with 2–3 rounds of revisions to refine the chosen design. After a logo has been approved by the client after logo design work, additional items can be created, depending on the project. Additional revisions can be discussed if needed.
What file formats will I receive?
You’ll receive high-resolution logo files in JPEG, PNG, PDF, and SVG formats, along with a logo kit that includes your color codes and font details.
Do you offer ongoing brand support after the project is completed?
Yes! I offer brand aftercare services, including design updates, additional assets, and quarterly consultations to keep your branding fresh and aligned with your goals.

What's included

Primary Logo
The main version of your logo, designed for versatility and impact. The design will include a design that will align with your mission, values, target audience, positioning, messaging, and visual direction.
Secondary Logo Variation and Submark
Alternative logo layout (e.g., stacked, horizontal, or simplified versions) for different applications. The Submark will be a a compact version of your logo for social media, favicons, and small-scale use. Both the alternative logo and submark will have key elements, including color and visuals, in a different layout, all tying in with your primary logo.
Color Variations
Primary Logo, Secondary Logo and Submark will come in files that will be in full-color, black, white, versions to ensure adaptability across backgrounds.
Typography, color palette and Illustrations
Typegraphy: A guide to the fonts used in your brand identity. Color Palette: HEX, RGB, and CMYK codes for brand consistency Illustrations/Icon: included along with color palette used in design
Final File Package and Transfer
Organized files delivered in a structured format for easy access. Files that will be received are JPEG, PNG, PDF and SVG in color, black and white in primary logo, sub logo and submark. A PDF will be included, with all color, type palette information for use.

Duration

2 weeks

Skills and tools

Brand Designer

Brand Strategist

Logo Designer