What's included

• Moodboard and Sketches

  Once I get a brief description of your brand and your brand values I would start whith creating the moodboard, that would include a color palette, typography, photography style and logo inspiration after that I would start sketching the logo concepts.

• Primary logo

  Once I have received your approval on the mood board, I will proceed to design the logo, drawing inspiration from the research.

• Secondary logo

  The secondary logo is a simplified version of the primary logo. This design can rearrange elements to improve readability in small sizes. Secondary logos are intended for online use or when you need to scale the logo to small sizes.

• Icon logo

  It's a standalone visual that represents your brand in a simplified, iconic form. Icon logo is a graphic shape, drawing or icon that represents your business.

• Pattern

  If used correctly, the pattern becomes a distinctive feature and makes you recognizable as much as the use of a specific color or your logo. The pattern is an element that can really make the difference within the visual communication of a brand.

• Color palette

  Color increases brand recognition, creating a good color palette for branding is important because it is a tangible component of your brand that people notice first.

• Mockups

  To get an idea of what the logo would look like in real life, I will design more mockups.