The screen that decides whether anyone reads the rest. Redesigned in three days.

Who this is for. Your traffic is fine and your bounce rate is not. Rebuilding the whole site is a month you do not have. The first screen is where most of the loss happens, so fix that first and measure it.

What actually gets fixed. The headline, because most heroes describe the company instead of the visitor's problem. The hierarchy, because when three elements compete for attention none of them wins. The primary action, its wording and its position. The trust signals, and whether they are doing work or just sitting there. Mobile, where the hero usually collapses into a wall of text and a button nobody sees.

Where this comes from. For ANR Clinic the hero had to carry credibility to someone arriving with high intent and real hesitation, in a medical category where getting the emotional register wrong costs the conversion. For Let's Make News the trust work was done by a media logo strip, because copy could not do it.

What you get. Two directions, because a hero is worth testing. Both designed properly, desktop and mobile, ready to hand to your developer.