✅ 1. Final Thumbnail Design(s)
High-resolution image(s) in the required dimensions (e.g., 1280x720 pixels for YouTube).
Multiple formats:
.PNG (commonly used due to quality and transparency support)
.JPG or .JPEG (smaller file size)
Optional .WEBP (for modern web use)
✅ 2. Source File(s)
Editable source files (if agreed upon), typically in:
.PSD (Adobe Photoshop)
.AI (Adobe Illustrator)
.XD, .Figma, or .Sketch (for UI/UX workflows)
This allows the client to make future edits or repurpose the design.
✅ 3. Thumbnail Variations (if applicable)
Alternate versions of the thumbnail:
With/without text
Different color schemes
Cropped versions for different platforms
A/B test variants
✅ 4. Mockups/Previews
Realistic previews of how the thumbnail will look:
In a YouTube feed or on a mobile screen
Helps client visualize placement and impact
✅ 5. Style Guide (Optional or for ongoing work)
Fonts used (with licensing info if applicable)
Color palette
Design elements/icons
Usage guidelines
✅ 6. Rights & Licensing Documentation
Licensing for any stock images or fonts used
A brief indicating whether the design is exclusive and ownership rights are transferred
✅ 7. Project Summary/Design Rationale (Optional)
A short explanation of design choices
Helps client understand the reasoning behind colors, layout, and text hierarchy.