What's included

• Social Media Management – Final Deliverables Checklist

  🧠 **Strategy & Planning** 1. **Social Media Strategy Document** * Platform-specific goals (Instagram, LinkedIn, TikTok, etc.) * Target audience personas * Competitor analysis * Content pillars and themes 2. **Monthly/Quarterly Content Calendar** * Dates, post types, captions, visuals, hashtags * Integrated with campaigns, holidays, and product launches 3. **Platform Audit Reports** * Current performance vs. benchmarks * Recommendations for improvements --- ### 🎨 **Content Creation & Curation** 4. **Social Media Posts (per month)** * Graphics, videos, carousels, Reels, Stories, etc. * Captions and hashtags * Copy tailored to platform and audience 5. **Content Templates** * Branded templates for recurring content (e.g., quotes, testimonials, announcements) 6. **Short-form Video Content** * Reels, TikToks, YouTube Shorts based on trends or storytelling 7. **User-Generated Content (UGC) Curation** * Sourcing, editing, and crediting UGC --- ### 🚀 **Publishing & Engagement** 8. **Scheduled Posts** * Posts scheduled using tools like Buffer, Later, Hootsuite, etc. 9. **Community Management Logs** * Responses to comments, DMs, and tags * Engagement logs with brand mentions 10. **Campaign Execution Reports** * Content calendar execution * Ad hoc posts or promotions run during the campaign period --- ### 📊 **Analytics & Reporting** 11. **Monthly Analytics Report** * Follower growth, reach, impressions, engagement rate * Top-performing content * Insights and takeaways 12. **Competitor Benchmarking** * Comparative performance with key competitors 13. **KPIs Dashboard (optional, ongoing)** * Real-time tracking dashboard (Google Data Studio, etc.) --- ### 📁 **Administrative Deliverables** 14. **Platform Management & Access Logs** * List of tools used and access credentials (if applicable) 15. **Documentation & SOPs** * Standard Operating Procedures for post creation, crisis management, etc.