Social Media ManagementAyush Goswami
Social Media Manager Deliverables – Summary
Strategy & Planning
Social media strategy document
Monthly/quarterly content calendars
Platform audits and competitor analysis
Content Creation
Branded posts (images, videos, Reels, Stories)
Captions, hashtags, and content templates
User-generated content (UGC) curation
Publishing & Engagement
Scheduled posts using management tools
Community engagement (responding to comments, DMs)
Campaign execution tracking
Analytics & Reporting
Monthly performance reports
Top content analysis and key insights
Competitor benchmarking and KPI dashboards
Administrative Tasks
Account and tool access management
Documentation and standard procedures (SOPs)
What's included
Social Media Management – Final Deliverables Checklist
🧠 **Strategy & Planning**
1. **Social Media Strategy Document**
* Platform-specific goals (Instagram, LinkedIn, TikTok, etc.)
* Target audience personas
* Competitor analysis
* Content pillars and themes
2. **Monthly/Quarterly Content Calendar**
* Dates, post types, captions, visuals, hashtags
* Integrated with campaigns, holidays, and product launches
3. **Platform Audit Reports**
* Current performance vs. benchmarks
* Recommendations for improvements
---
### 🎨 **Content Creation & Curation**
4. **Social Media Posts (per month)**
* Graphics, videos, carousels, Reels, Stories, etc.
* Captions and hashtags
* Copy tailored to platform and audience
5. **Content Templates**
* Branded templates for recurring content (e.g., quotes, testimonials, announcements)
6. **Short-form Video Content**
* Reels, TikToks, YouTube Shorts based on trends or storytelling
7. **User-Generated Content (UGC) Curation**
* Sourcing, editing, and crediting UGC
---
### 🚀 **Publishing & Engagement**
8. **Scheduled Posts**
* Posts scheduled using tools like Buffer, Later, Hootsuite, etc.
9. **Community Management Logs**
* Responses to comments, DMs, and tags
* Engagement logs with brand mentions
10. **Campaign Execution Reports**
* Content calendar execution
* Ad hoc posts or promotions run during the campaign period
---
### 📊 **Analytics & Reporting**
11. **Monthly Analytics Report**
* Follower growth, reach, impressions, engagement rate
* Top-performing content
* Insights and takeaways
12. **Competitor Benchmarking**
* Comparative performance with key competitors
13. **KPIs Dashboard (optional, ongoing)**
* Real-time tracking dashboard (Google Data Studio, etc.)
---
### 📁 **Administrative Deliverables**
14. **Platform Management & Access Logs**
* List of tools used and access credentials (if applicable)
15. **Documentation & SOPs**
* Standard Operating Procedures for post creation, crisis management, etc.
Ayush's other services
Starting at$799.99
Duration4 weeks
Tags
Buffer
Instagram
LinkedIn
Slack
TikTok
Social Content Designer
Social Media Marketer
Social Media Strategist
Service provided by
Ayush Goswami Delhi, India
Social Media ManagementAyush Goswami
Starting at$799.99
Duration4 weeks
Tags
Buffer
Instagram
LinkedIn
Slack
TikTok
Social Content Designer
Social Media Marketer
Social Media Strategist
Social Media Manager Deliverables – Summary
Strategy & Planning
Social media strategy document
Monthly/quarterly content calendars
Platform audits and competitor analysis
Content Creation
Branded posts (images, videos, Reels, Stories)
Captions, hashtags, and content templates
User-generated content (UGC) curation
Publishing & Engagement
Scheduled posts using management tools
Community engagement (responding to comments, DMs)
Campaign execution tracking
Analytics & Reporting
Monthly performance reports
Top content analysis and key insights
Competitor benchmarking and KPI dashboards
Administrative Tasks
Account and tool access management
Documentation and standard procedures (SOPs)
What's included
Social Media Management – Final Deliverables Checklist
🧠 **Strategy & Planning**
1. **Social Media Strategy Document**
* Platform-specific goals (Instagram, LinkedIn, TikTok, etc.)
* Target audience personas
* Competitor analysis
* Content pillars and themes
2. **Monthly/Quarterly Content Calendar**
* Dates, post types, captions, visuals, hashtags
* Integrated with campaigns, holidays, and product launches
3. **Platform Audit Reports**
* Current performance vs. benchmarks
* Recommendations for improvements
---
### 🎨 **Content Creation & Curation**
4. **Social Media Posts (per month)**
* Graphics, videos, carousels, Reels, Stories, etc.
* Captions and hashtags
* Copy tailored to platform and audience
5. **Content Templates**
* Branded templates for recurring content (e.g., quotes, testimonials, announcements)
6. **Short-form Video Content**
* Reels, TikToks, YouTube Shorts based on trends or storytelling
7. **User-Generated Content (UGC) Curation**
* Sourcing, editing, and crediting UGC
---
### 🚀 **Publishing & Engagement**
8. **Scheduled Posts**
* Posts scheduled using tools like Buffer, Later, Hootsuite, etc.
9. **Community Management Logs**
* Responses to comments, DMs, and tags
* Engagement logs with brand mentions
10. **Campaign Execution Reports**
* Content calendar execution
* Ad hoc posts or promotions run during the campaign period
---
### 📊 **Analytics & Reporting**
11. **Monthly Analytics Report**
* Follower growth, reach, impressions, engagement rate
* Top-performing content
* Insights and takeaways
12. **Competitor Benchmarking**
* Comparative performance with key competitors
13. **KPIs Dashboard (optional, ongoing)**
* Real-time tracking dashboard (Google Data Studio, etc.)
---
### 📁 **Administrative Deliverables**
14. **Platform Management & Access Logs**
* List of tools used and access credentials (if applicable)
15. **Documentation & SOPs**
* Standard Operating Procedures for post creation, crisis management, etc.
Ayush's other services
$799.99