Responsible for developing, implementing, and optimizing the company’s CRM strategies to foster long-term customer relationships, improve customer retention, and drive sales growth. This role involves analyzing customer data, identifying trends, and personalizing communication to enhance the customer experience across various touchpoints.

Strategy Development: Designing and implementing CRM strategies that align with business objectives, focusing on customer acquisition, retention, and satisfaction. Customer Segmentation: Analyzing customer data to segment audiences based on behavior, preferences, and needs, ensuring tailored communication and marketing efforts. Campaign Management: Planning and executing targeted CRM campaigns (e.g., email marketing, SMS, loyalty programs), tracking their performance, and optimizing based on results. Data Analysis & Reporting: Monitoring CRM metrics, generating insights from customer data, and presenting reports to stakeholders to inform decision-making. CRM Software Management: Managing CRM platforms (e.g., Salesforce, HubSpot) to ensure smooth operations, data integrity, and system improvements. Collaboration: Working closely with marketing, sales, customer support, and IT teams to ensure CRM strategies are integrated across departments and aligned with overall business goals. Customer Experience Enhancement: Identifying opportunities to improve the customer journey through personalized communication, promotions, and customer service solutions.