A complete identity: logo system, palette, typography, and the rules for using them.

Who this is for. You have outgrown a wordmark on a landing page. The brand now has to hold across an app icon, a website, a deck, social, and whatever comes next, without someone rebuilding it each time.

How I work on identity. The mark comes from what the company actually does, not from category aesthetics. For Sokratiq, an AI market intelligence platform, the mark combines a dynamic S form with a geometric shield, so it reads as both a letter and a directional signal, which maps onto turning complex data into a clear path. The palette went deep violet rather than the blue and white every other data platform defaults to. That reasoning is the work. The drawing is the output.

What you get beyond a logo. A system. Colour with defined roles, a type scale, spacing rules, and usage guidelines across digital touchpoints, so the brand survives contact with people who are not designers.

Scope. Starting price covers a logo system, palette, typography, and a style guide. Full brand books with iconography, illustration direction, and printed applications are quoted after the first call.