Brand Identity Starter Investment Pack

S Butler

Starting at

$

1,250

About this service

Summary

When you book with me, I will send you a worksheet to help guide you through the process of identifying information about your target market as well as your personal visual sparks. In our ideal brand process we will alchemize a visual direction that magnetizes your target market AND feels true to you.
After you've spent time with your worksheet, we will meet to do a deep dive on your responses. I will use what I learn in the deep dive to create a visual + market research packet, and I will present this to you, including various directions we can move forward with.
Based on your feedback, I will move forward with a direction and begin pinpointing the specifics of your visual brand identity. I will show you a mid-process version for more feedback, a close-to-final version for slight tweaks, and finally I will send you all of the final deliverables.

What's included

  • Visual + Market Research Packet

    Based on our discussion of your brand and its the target market, I will create and deliver a packet that encapsulates visual information and creative directions we will use to help pinpoint the visual personality of your brand.

  • Primary Logo

    The main logo that your brand will be recognized by.

  • Secondary Logos

    Up to two secondary logos for different purposes. For example, this might look like: 1) "Horizontal" - One secondary logo that is a version of the primary logo that is more horizontally-oriented in layout. 2) "Brand mark" - One secondary logo that focuses just on the symbol element of the primary logo, with text omitted (if applicable)

  • All white logo

    For all/each primary and secondary logos, an all-white version will be delivered for specific uses such as placement on dark, slightly busy backgrounds

  • All black logo

    For all/each primary and secondary logos, an all-black version will be delivered for specific uses such as placement on dark, slightly busy backgrounds

  • Two to three typefaces to represent your brand

    One typeface to be used for headlines and other attention-grabbing elements, and one typeface to be used for body text. Typefaces will be web-friendly.

  • A color pallet

    A series of primary and secondary colors for your brand, including their hex codes and RBG values, will be delivered.

Example projects

Visual Brand Identity

Visual Brand Identity

Duration

3-4 weeks

Skills and tools

Researcher

Brand Designer

Graphic Designer

Adobe Illustrator

Adobe Illustrator

More services

Brand Identity Investment Pack

Example projects

STARTING AT

$1,995

fixed rate, 4-5 weeks