Brand Identity Starter Investment PackS Butler
When you book with me, I will send you a worksheet to help guide you through the process of identifying information about your target market as well as your personal visual sparks. In our ideal brand process we will alchemize a visual direction that magnetizes your target market AND feels true to you.
After you've spent time with your worksheet, we will meet to do a deep dive on your responses. I will use what I learn in the deep dive to create a visual + market research packet, and I will present this to you, including various directions we can move forward with.
Based on your feedback, I will move forward with a direction and begin pinpointing the specifics of your visual brand identity. I will show you a mid-process version for more feedback, a close-to-final version for slight tweaks, and finally I will send you all of the final deliverables.
What's included
Visual + Market Research Packet
Based on our discussion of your brand and its the target market, I will create and deliver a packet that encapsulates visual information and creative directions we will use to help pinpoint the visual personality of your brand.
Primary Logo
The main logo that your brand will be recognized by.
Secondary Logos
Up to two secondary logos for different purposes.
For example, this might look like:
1) "Horizontal" - One secondary logo that is a version of the primary logo that is more horizontally-oriented in layout.
2) "Brand mark" - One secondary logo that focuses just on the symbol element of the primary logo, with text omitted (if applicable)
All white logo
For all/each primary and secondary logos, an all-white version will be delivered for specific uses such as placement on dark, slightly busy backgrounds
All black logo
For all/each primary and secondary logos, an all-black version will be delivered for specific uses such as placement on dark, slightly busy backgrounds
Two to three typefaces to represent your brand
One typeface to be used for headlines and other attention-grabbing elements, and one typeface to be used for body text. Typefaces will be web-friendly.
A color pallet
A series of primary and secondary colors for your brand, including their hex codes and RBG values, will be delivered.
Example work
S's other services
Starting at$1,250
Tags
Adobe Illustrator
Brand Designer
Graphic Designer
Researcher
Service provided by
S Butler United States
Brand Identity Starter Investment PackS Butler
Starting at$1,250
Tags
Adobe Illustrator
Brand Designer
Graphic Designer
Researcher
When you book with me, I will send you a worksheet to help guide you through the process of identifying information about your target market as well as your personal visual sparks. In our ideal brand process we will alchemize a visual direction that magnetizes your target market AND feels true to you.
After you've spent time with your worksheet, we will meet to do a deep dive on your responses. I will use what I learn in the deep dive to create a visual + market research packet, and I will present this to you, including various directions we can move forward with.
Based on your feedback, I will move forward with a direction and begin pinpointing the specifics of your visual brand identity. I will show you a mid-process version for more feedback, a close-to-final version for slight tweaks, and finally I will send you all of the final deliverables.
What's included
Visual + Market Research Packet
Based on our discussion of your brand and its the target market, I will create and deliver a packet that encapsulates visual information and creative directions we will use to help pinpoint the visual personality of your brand.
Primary Logo
The main logo that your brand will be recognized by.
Secondary Logos
Up to two secondary logos for different purposes.
For example, this might look like:
1) "Horizontal" - One secondary logo that is a version of the primary logo that is more horizontally-oriented in layout.
2) "Brand mark" - One secondary logo that focuses just on the symbol element of the primary logo, with text omitted (if applicable)
All white logo
For all/each primary and secondary logos, an all-white version will be delivered for specific uses such as placement on dark, slightly busy backgrounds
All black logo
For all/each primary and secondary logos, an all-black version will be delivered for specific uses such as placement on dark, slightly busy backgrounds
Two to three typefaces to represent your brand
One typeface to be used for headlines and other attention-grabbing elements, and one typeface to be used for body text. Typefaces will be web-friendly.
A color pallet
A series of primary and secondary colors for your brand, including their hex codes and RBG values, will be delivered.
Example work
S's other services
$1,250