What's included

• Visual + Market Research Packet

  Based on our discussion of your brand and its the target market, I will create and deliver a packet that encapsulates visual information and creative directions we will use to help pinpoint the visual personality of your brand.

• Primary Logo

  The main logo that your brand will be recognized by.

• Secondary Logos

  Up to two secondary logos for different purposes. For example, this might look like: 1) "Horizontal" - One secondary logo that is a version of the primary logo that is more horizontally-oriented in layout. 2) "Brand mark" - One secondary logo that focuses just on the symbol element of the primary logo, with text omitted (if applicable)

• All white logo

  For all/each primary and secondary logos, an all-white version will be delivered for specific uses such as placement on dark, slightly busy backgrounds

• All black logo

  For all/each primary and secondary logos, an all-black version will be delivered for specific uses such as placement on dark, slightly busy backgrounds

• Two to three typefaces to represent your brand

  One typeface to be used for headlines and other attention-grabbing elements, and one typeface to be used for body text. Typefaces will be web-friendly.

• A color pallet

  A series of primary and secondary colors for your brand, including their hex codes and RBG values, will be delivered.