What's included

• Brand Exploration

  A questionnaire and a 1:1 exploration session to help us pinpoint cornerstones of your brand as well as important details about your target market and competition.

• Brand Guidebook

  To tie a bow on our finished branding project together, I will deliver a final guidebook of your brand's visual identity and the why's behind our strategy. This can help you feel confidence in your brand as well as serve as a rule-of-thumb reference guide for any designers, illustrators, or other contractors who may work with assets of your brand in the future.

• Primary Logo

  The main logo that your brand will be recognized by.

• Secondary Logos

  Up to two secondary logos for different purposes. For example, this might look like: 1) "Horizontal" - One secondary logo that is a version of the primary logo that is more horizontally-oriented in layout. 2) "Brand mark" - One secondary logo that focuses just on the symbol element of the primary logo, with text omitted (if applicable)

• All white logo

  For all/each primary and secondary logos, an all-white version will be delivered for specific uses such as placement on dark, slightly busy backgrounds

• All black logo

  For all/each primary and secondary logos, an all-black version will be delivered for specific uses such as placement on dark, slightly busy backgrounds

• Two to three typefaces to represent your brand

  One typeface to be used for headlines and other attention-grabbing elements, and one typeface to be used for body text. Typefaces will be web-friendly.

• A color pallet

  A series of primary and secondary colors for your brand, including their hex codes and RBG values, will be delivered.

• A business card design

  A front-and-back, full color business card design with your specific information, ready to be sent to the printer.

• An email signature

  An easy to incorporate custom email signature design with your brand's logo.

• 3 Instagram highlight covers

  3 ready-to-post story highlight covers for your Instagram.

• + Your choice of:

  - 3 unique icons for use in web and print - A pack of 2-3 Canva templates for Instagram posts OR - 2 mockups of your branding in different situations (such as on a T-shirt, or as a decal on a window)