The Ultimate | Branding & Visual Identity Design

Aster Mostrales

5

(2)

Starting at

$

899

About this service

Summary

The visual identity serves as the face of your brand, making it the initial point of contact for your clients or target audience. Ensuring that your visual identity harmonizes seamlessly with your brand's essence is paramount.
The Ultimate is tailored for newly established organizations, brands undergoing rebranding, or those in need of a cohesive visual identity. Together, we'll create a comprehensive brand visual identity kit, encompassing a logo suite, color palette, font pairings, icons, and other essential brand elements.

Process

☎️ The Discovery Call
Let's kick things off with a discovery call where I'll dive deeper into understanding your brand. Prior to our conversation, I'll send over a set of questions for us to discuss during our call.
🧠 The Brainstorming Phase
This is where the magic begins! Taking into account our discussions, I'll craft a brand identity that aligns with your requirements, effectively communicates your purpose, and drives results. In this phase, I'll develop two initial concepts complete with mood boards and creative direction. If you're interested, you can opt for an additional concept for an extra fee. You'll then choose which concept to refine, as changing direction later will require major revisions. Choose wisely!
✍🏼 The Crafting
Once you've selected a concept, I'll refine it further and create all necessary brand elements, including the logo suite, color palette, and font pairings. This is when your visual identity comes to life.
🗣️ The Pitch
One of the most exciting parts! We'll meet on Google Meet for me to present the proposed branding kit. You can provide immediate feedback during the presentation or choose to share your thoughts afterward.
⚡️ The Revisions
Your feedback is valuable, and I'm open to making revisions. I offer two rounds of minor revisions to ensure the final product aligns with your chosen concept. Any additional revisions beyond this may incur an extra fee.
💯 The Finale
Once you're satisfied with the revisions, your branding kit is ready to go! I'll deliver all the necessary files to you.
💡 The Feedback
Our collaboration doesn't end with the file delivery. I'll follow up with you after a month to gather feedback on how your new brand kit is performing. Your insights are crucial to me.

What's included

  • Brand Discovery Call

    Before we dive into the creative process, I'll kick things off with a brand discovery call via Google Meet to gain a deeper understanding of your brand. During this call, I'll ask you a series of questions aimed at uncovering your purpose and goals. This information will serve as the foundation for crafting a tailored solution that meets your specific needs.

  • Two (2) Concept Studies

    Following the brand discovery call, I'll develop two (2) concept studies for you to review and choose from. It's important to note that significant deviations from the chosen concept may be considered a major revision, which could result in an additional fee.

  • Logo Suite (Primary Logo + Secondary Logo, Icon)

    A brand identity isn't complete without a logo! I'll provide you with more than just a standard logo – you'll receive a logo suite that includes a primary logo, a secondary logo, and an icon.

  • Moodboard & Creative Direction

    A moodboard will illustrate the creative direction of the project by showcasing visual references and capturing the overall "feel" of the branding.

  • Color Palette

    A clear guide regarding your brand's color palette.

  • Font System

    Font pairings, what to use and what not to use in your headings, body, and paragraph.

  • Visual Identity Guide

    A guide for your branding!

Example projects

GoodGovPH | Logo Design, Brand & Visual Identity

Urduja | Logo Design & Brand Identity

Recommendations

(5.0)

Dexter Yang

Client • Mar 27, 2024

Recommended

Aster can turn the most mundane idea into a captivating brand full of life. Having worked with him in a non-profit and a couple of projects, Aster has become my go-to person for brand development, communications strategy, and stakeholder engagement. His collaborative and efficient approach, coupled with innovative and excellent design skills, continuously enables us to communicate impact to thousands of stakeholders. Definitely recommended!

Reizzha Razon

Client • Mar 22, 2024

Recommended

Collaborating with Aster was a breeze! When we were updating the logo for the Ateneo Human Rights Center’s Urduja Women & Gender Desk, I simply shared our vision once, and Aster worked his magic. The revision process was also effortless thanks to his exceptional skill and attention to detail. He was able to modernize our logo while staying true to Urduja's branding. Absolutely recommend Aster for all brand & logo design needs! 💜

Duration

2 weeks

Skills and tools

Brand Designer
Graphic Designer
Logo Designer
Adobe Illustrator
Adobe Photoshop

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