Brand Visual Identity Design by Mac Louis

Brand Visual Identity Design

Mac Louis

Contact for pricing

About this service

Summary

A cohesive, professional brand system designed to elevate your presence across every platform. The identity is created to be a memorable visual and strategic identity that builds recognition, trust, and consistency wherever your audience finds you.

Built for your brand, ready to show up with intention, clarity, and confidence. It's beyond just creating a logo, but developing a full, cohesive identity system that tells your story, reflects your values, and connects with your ideal audience across every touchpoint.

From the psychology of color to typography, brand tone, and visual consistency, it's crafted in detail to ensure your brand is instantly recognizable, deeply memorable, and built to scale.

Whether you're launching from scratch or rebranding for growth, this package gives you the foundation you need to make a lasting impression online, in print, and in the minds of your audience.

Process

Questionnaire

Relevant Research

Brainstorming - Direction Strategy

Logo Ideation

Brand Elements Ideation

Building the Identity

Delivery

What's included

Logo Variations
Primary Logo – (main version of the logo), Alternative Logos (stacked, horizontal, and icon-only versions), Monochrome Versions.
Visual Elements
All patterns and illustrations, Color Palette Usage Guide, Font Usage Guide, and Social Media Assets.
Impression
All mockups - How your branding looks in real-world applications.
Booklet
A PDF laying out the visual identity.

Example projects