Community Management

Brittany Waugh

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About this service

Summary

As your community manager, I will build and manage relationships between your organization or brand and its audience or customers. This involves creating and executing strategies to engage with the community, facilitate conversations, and promote the brand's values and goals.

Some of the specific tasks that a community manager may perform include:

Developing a community strategy: Will define the goals of the community, identify target audiences, and determine the best channels and tactics to engage with them.

Creating content: Will create or curate content such as blog posts, social media updates, videos, or graphics that align with the organization's messaging and goals.

Engaging with the community: This involves responding to comments and messages, initiating conversations, and facilitating interactions between community members.

Monitoring and moderating conversations: Will be vigilant in monitoring online conversations to identify and address any issues or negative comments that may arise.

Analyzing data: Will regularly analyze data and metrics to measure the effectiveness of the community strategy and make data-driven decisions.

Building and managing relationships with influencers: Will collaborate with influencers to reach new audiences and drive engagement with the brand.

Ultimately, as your community manager, I will foster a sense of community and connection between the brand and its audience, building brand loyalty, trust, and advocacy.

What's included

Community Management Deliveries:
Community Strategy: A community strategy is a document that outlines your plan for building and engaging with your client's community. This strategy will include an analysis of their current community, goals, audience personas, tactics, and metrics to measure success. Content Calendar: A content calendar is a schedule of content that your client will publish on their social media channels or website. This calendar will include a variety of content types, such as articles, images, videos, and infographics. You can also include dates for holidays, events, and promotions. Social Media Audit: A social media audit is an assessment of your client's social media presence. This audit should include an analysis of their profiles, content, engagement, and audience. You can also provide recommendations for improvements and best practices for each social media platform. Reporting Template: A reporting template is a document that outlines your client's community metrics and performance. This template will include metrics such as engagement rate, reach, impressions, and follower growth. I will also provide insights and recommendations based on the data.

Example projects

Social Media Portfolio

Skills and tools

Community Manager