Brand Identity Design by Amberlee Tryon

Brand Identity Design by Amberlee TryonBrand Identity Design by Amberlee Tryon

Brand Identity Design

Amberlee Tryon

Starting at

4,000

About this service

Summary

Collaborating for success, hand in hand.

Building a partnership is both a journey and a promise: side by side, we'll navigate every interaction to breathe life into your brand's story.

Lets get to know each other! I want to understand who you are, who your customers are, and who you're competing against. I specialize in creating memorable visual identities for brands with bright futures, like yours. But it doesn't stop there. Our focus will be to make an authentic and lasting impression that both you and your customers can genuinely connect with.

In other words, I create strategies that are impactful and authentically resonate with real people.

Deliverables breakdown

Phase 1: Laying the groundwork

We initiate the crucial process of shaping your brand by collaborating with you to establish a solid foundation. Through this partnership, we uncover the core essence of your brand and develop a strategic approach to effectively communicate its unique identity, voice, and story to your audience.

Brand Identity + Brand Positioning

Brand & Product Naming

Brand Strategy + Tone of Voice

Brand & Content Architecture

Phase 2: Crafting core values

When it comes to creating an unforgettable brand, the secret lies in showcasing its heart and soul in every aspect of the customer journey. We take your brand's guiding principles and weave them into various customer-centric applications that work in harmony to make your brand truly shine

Art Direction & Production

Packaging Design

Content Creation

Phase 3: Anticipation building

We ready your brand for its debut to the world! Together, we create a captivating brand story, build a loyal following, establish a media presence, and create a clear message to set you apart and make a lasting impact.

Social and Content Strategy

PR Storytelling

Email Campaigns

Digital AD's

Phase 4: Growing together (optional)

At times, I step back in post-launch. We foster growth by enhancing your brand's defining moments, ensuring its presence and impact are amplified during crucial campaigns, product expansions, and new ventures.

New Product Rollouts

Social & AD Campaigns

Website Expansion

Monthly Maintenance

Deliverables

Strategy Call

A discovery + strategy call to get to know each other and your refresh brands needs.

Brand Guidelines

The Brand Guidelines document serves as a comprehensive guide for effectively utilizing your brand identity and assets. This valuable resource can be used by you, other designers, web developers, and team members. By adhering to this "brand bible," you'll ensure consistency across all marketing materials, creating a cohesive and memorable brand image. The document covers essential elements such as logo usage, typography hierarchy, best practices, color codes, and more!

Assets / Deliverables

You’ll receive: Figma files, AI, EPS, JPG & PNG. These will contain all of your brand assets (web design files, logo variations, fonts, colors, and photography). Plus anything else we think you may need.

One Concept Method

My process consists of the ‘one concept method’. You will be presented with one in-depth concept, as it is my job to find and present the best solution for your business. With this method, we can dive deep and create a comprehensive brand identity refresh that won't leave you feeling overwhelmed as multiple concepts might. In other words, we keep things simple and focused, ensuring that your brand's vision comes to life without any confusion or unnecessary complications.

What's included

Strategy Call
A discovery + strategy call to get to know each other and your refresh brands needs.
Brand Guidelines
The Brand Guidelines document serves as a comprehensive guide for effectively utilizing your brand identity and assets. This valuable resource can be used by you, other designers, web developers, and team members. By adhering to this "brand bible," you'll ensure consistency across all marketing materials, creating a cohesive and memorable brand image. The document covers essential elements such as logo usage, typography hierarchy, best practices, color codes, and more!
Assets / Deliverables
You’ll receive: Figma files, AI, EPS, JPG & PNG. These will contain all of your brand assets (web design files, logo variations, fonts, colors, and photography). Plus anything else we think you may need.
One Concept Method
My process consists of the ‘one concept method’. You will be presented with one in-depth concept, as it is my job to find and present the best solution for your business. With this method, we can dive deep and create a comprehensive brand identity refresh that won't leave you feeling overwhelmed as multiple concepts might. In other words, we keep things simple and focused, ensuring that your brand's vision comes to life without any confusion or unnecessary complications.

Example projects

Clear Skincare

Duration

4—6 Weeks

Skills and tools

Brand Design

Logo Designer

Brand Strategist

Adobe Illustrator

Adobe Photoshop

Canva

Figma

Notion

More services

Web Design + Development

STARTING AT

$6,000

fixed rate, 4—6 Weeks

Graphic Design Support

STARTING AT

$80/hour

hourly rate

Brand Refresh

STARTING AT

$2,000

fixed rate, 2—4 Days

Brand Identity Design

Amberlee Tryon

Starting at

4,000

About this service

Summary

Collaborating for success, hand in hand.

Building a partnership is both a journey and a promise: side by side, we'll navigate every interaction to breathe life into your brand's story.

In other words, I create strategies that are impactful and authentically resonate with real people.

Deliverables breakdown

Phase 1: Laying the groundwork

Brand Identity + Brand Positioning

Brand & Product Naming

Brand Strategy + Tone of Voice

Brand & Content Architecture

Phase 2: Crafting core values

Art Direction & Production

Packaging Design

Content Creation

Phase 3: Anticipation building

Social and Content Strategy

PR Storytelling

Email Campaigns

Digital AD's

Phase 4: Growing together (optional)

New Product Rollouts

Social & AD Campaigns

Website Expansion

Monthly Maintenance

Deliverables

Strategy Call

A discovery + strategy call to get to know each other and your refresh brands needs.

Brand Guidelines

Assets / Deliverables

One Concept Method

What's included

Strategy Call
A discovery + strategy call to get to know each other and your refresh brands needs.
Brand Guidelines
The Brand Guidelines document serves as a comprehensive guide for effectively utilizing your brand identity and assets. This valuable resource can be used by you, other designers, web developers, and team members. By adhering to this "brand bible," you'll ensure consistency across all marketing materials, creating a cohesive and memorable brand image. The document covers essential elements such as logo usage, typography hierarchy, best practices, color codes, and more!
Assets / Deliverables
You’ll receive: Figma files, AI, EPS, JPG & PNG. These will contain all of your brand assets (web design files, logo variations, fonts, colors, and photography). Plus anything else we think you may need.
One Concept Method
My process consists of the ‘one concept method’. You will be presented with one in-depth concept, as it is my job to find and present the best solution for your business. With this method, we can dive deep and create a comprehensive brand identity refresh that won't leave you feeling overwhelmed as multiple concepts might. In other words, we keep things simple and focused, ensuring that your brand's vision comes to life without any confusion or unnecessary complications.

Example projects

Clear Skincare

Duration

4—6 Weeks

Skills and tools

Brand Design

Logo Designer

Brand Strategist

Adobe Illustrator

Adobe Photoshop

Canva

Figma

Notion

More services

Web Design + Development

STARTING AT

$6,000

fixed rate, 4—6 Weeks

Graphic Design Support

STARTING AT

$80/hour

hourly rate

Brand Refresh

STARTING AT

$2,000

fixed rate, 2—4 Days