Brand Identity Design

Amberlee Tryon

(0)

Starting at

4,000

About this service

Summary

Collaborating for success, hand in hand.

Building a partnership is both a journey and a promise: side by side, we'll navigate every interaction to breathe life into your brand's story.

Lets get to know each other! I want to understand who you are, who your customers are, and who you're competing against. I specialize in creating memorable visual identities for brands with bright futures, like yours. But it doesn't stop there. Our focus will be to make an authentic and lasting impression that both you and your customers can genuinely connect with.

In other words, I create strategies that are impactful and authentically resonate with real people.

Deliverables breakdown

Phase 1: Laying the groundwork

We initiate the crucial process of shaping your brand by collaborating with you to establish a solid foundation. Through this partnership, we uncover the core essence of your brand and develop a strategic approach to effectively communicate its unique identity, voice, and story to your audience.

Brand Identity + Brand Positioning

Brand & Product Naming

Brand Strategy + Tone of Voice

Brand & Content Architecture

Phase 2: Crafting core values

When it comes to creating an unforgettable brand, the secret lies in showcasing its heart and soul in every aspect of the customer journey. We take your brand's guiding principles and weave them into various customer-centric applications that work in harmony to make your brand truly shine

Art Direction & Production

Packaging Design

Content Creation

Phase 3: Anticipation building

We ready your brand for its debut to the world! Together, we create a captivating brand story, build a loyal following, establish a media presence, and create a clear message to set you apart and make a lasting impact.

Social and Content Strategy

PR Storytelling

Email Campaigns

Digital AD's

Phase 4: Growing together (optional)

At times, I step back in post-launch. We foster growth by enhancing your brand's defining moments, ensuring its presence and impact are amplified during crucial campaigns, product expansions, and new ventures.

New Product Rollouts

Social & AD Campaigns

Website Expansion

Monthly Maintenance

What's included

Strategy Call
A discovery + strategy call to get to know each other and your refresh brands needs.
Brand Guidelines
The Brand Guidelines document serves as a comprehensive guide for effectively utilizing your brand identity and assets. This valuable resource can be used by you, other designers, web developers, and team members. By adhering to this "brand bible," you'll ensure consistency across all marketing materials, creating a cohesive and memorable brand image. The document covers essential elements such as logo usage, typography hierarchy, best practices, color codes, and more!
Assets / Deliverables
You’ll receive: Figma files, AI, EPS, JPG & PNG. These will contain all of your brand assets (web design files, logo variations, fonts, colors, and photography). Plus anything else we think you may need.
One Concept Method
My process consists of the ‘one concept method’. You will be presented with one in-depth concept, as it is my job to find and present the best solution for your business. With this method, we can dive deep and create a comprehensive brand identity refresh that won't leave you feeling overwhelmed as multiple concepts might. In other words, we keep things simple and focused, ensuring that your brand's vision comes to life without any confusion or unnecessary complications.

Example projects