Logo Design: The Basics

Hannah Mangum

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About this service

Summary

Perfect for small business owners and start-ups who need as small a package as possible to get the seed planted. It’s important as a business to have a clear and appropriate logo to represent your company. If you just need a logo, here’s where to begin.

Process

Phase 1: Clarity
I like to begin each new branding project with a kick-off call to meet you, learn about your company, and hear first-hand what your vision is for your logo. Following our call, I will send you a brief questionnaire that asks more detailed questions about your strategy, target audience, mission and vision for the future of your brand.
Phase 2: Development
After receiving your questionnaire responses, I will then begin drafting concepts for your logo. The basics package includes up to 3 initial concepts.
Phase 3: Revisions
After I send you the first drafts, we will communicate what your favorite direction is, what needs improvement, and any other changes you would like to see. In the basics package, up to 2 revisions are included. Additional revisions will be charged at $65/hour.
Phase 4: Delivery
Once you are happy with your logo, I will build out the final files and style guide and send everything you need in a compressed folder.

What's included

  • Mood Board

    The mood board helps define the creative direction of the brand.

  • Primary Logo

    Your main logo used on most applications

  • Secondary Logo

    Alternate logo for situations in which primary logo does not work

  • Standalone Icon + Standalone Wordmark

    If your final logo contains an icon and a wordmark, you will receive versions with the wordmark only as well as versions with the icon only for use when using the full logo does not work (ie - you might want to use just your icon for your social media profile pic)

  • Color Palette

    PMS, HEX, RGB & CMYK codes

  • Style Sheet

    A PDF outlining everything you need to know about using your new branding

  • Final Files

    You will receive a zip folder with organized file types for both print and digital use. Each logo type mentioned above will be provided in full color, inverse color, white only, and black only. File types include: -.AI -.EPS -.PDF -.SVG -.JPEG -.PNG

Skills and tools

Brand Designer

Logo Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

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