Logo Design: Standard Branding

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About this service

Summary

Perfect for small business owners who have a vision for their brand and feel ready to collaborate with and invest in a graphic designer. A company’s visual brand not only includes the logo, but the graphic elements that surround it. A step up from The Basics Logo package, the Standard Branding Package helps you to grow into your brand by providing more customized visual elements to use in a website design or on socials.

Process

Phase 1: Clarity
I like to begin each new branding project with a kick-off call to meet you, learn about your company, and hear first-hand what your vision is for your logo. Following our call, I will send you a brief questionnaire that asks more detailed questions about your strategy, target audience, mission and vision for the future of your brand.
Phase 2: Development
After receiving your questionnaire responses, I will then begin drafting concepts for your logo. The standard package includes up to 6 initial concepts.
Phase 3: Revisions
After I send you the first drafts, we will communicate what your favorite direction is, what needs improvement, and any other changes you would like to see. In the standard package, up to 4 revisions are included. Additional revisions will be charged at $65/hour.
Phase 4: Delivery
Once you are happy with your logo, I will build out the final files and style guide and send everything you need in a compressed folder.
Phase 5: Custom Collateral
Once final logo files are delivered, we will begin designing your custom pieces. The standard package includes 1 custom digital piece.

What's included

  • Creative directions

    2x mood boards to choose from- 1 final

  • Color Palette

    2x color palettes- 1 final

  • Logo Suite

    Primary, Secondary & Submark logos

  • Basic Branding guide

    Font pairing, logo usage, color palette

  • Mockups

    Two 3D mockups to see your logo in action

  • Custom Digital Piece

    Choose 1 custom digital piece (instagram launch image, facebook cover photo image, digital advertisement)


Skills and tools

Brand Designer

Logo Designer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop