At the end of a social media advertisement project, a client can expect the following deliverables: Campaign Overview Report: Summary of the campaign's objectives, strategies, and key activities. Performance Analytics: Detailed performance metrics such as impressions, clicks, click-through rate (CTR), engagement rate, and conversions. Insights on audience demographics and behavior. Ad Creative Files: High-resolution images, videos, and other media used in the advertisements. Copies of ad copies, headlines, and call-to-action (CTA) texts. Ad Spend Report: Breakdown of the budget spent on each platform and ad format. Return on Investment (ROI) and cost-per-click (CPC) or cost-per-thousand-impressions (CPM) analysis. Targeting and Segmentation Details: Information on the targeting parameters used, such as demographics, interests, and behaviors. Segmentation strategy and performance for each target group. A/B Testing Results: Outcomes of any A/B tests conducted, including which variations performed best and why. Engagement Metrics: Likes, comments, shares, and other engagement statistics. Sentiment analysis of the audience's response to the ads. Conversion Tracking Data: Details on conversions generated, such as leads, sales, or sign-ups. Funnel analysis showing the journey from ad interaction to conversion. Recommendations and Insights: Analysis of what worked well and what could be improved. Strategic recommendations for future campaigns. Final Presentation: A comprehensive presentation summarizing all aspects of the campaign, findings, and recommendations. Visual aids such as charts and graphs to illustrate key points. Project Documentation: All project-related documents, including contracts, timelines, and any other relevant paperwork. Raw Data Files: Access to raw data files (e.g., CSV or Excel) containing all collected metrics and performance data. Next Steps and Follow-Up Plan: Suggested next steps for maintaining or improving campaign performance. Plan for follow-up actions or subsequent campaigns.