Brand Identity Package (360)

Connie Zhou

(0)

Starting at

2,500

About this service

Summary

This package is perfect for businesses who are looking to build a more comprehensive, flexible brand presence. This package is meant to give you everything you need for any application of your brand.

Process

Briefing: On a one-hour alignment call, you'll give me the run down of what exactly you're looking to create. Ex. company's values / mission, goal, target audience, design applications, design preferences, etc.

Research: I'll conduct research on my end to get to know your industry better and get an idea of the design landscape among competitors. Ex. look at successful players' social media, search for material about consumer behavior in your industry, etc.

Mood Board: I'll create two mood boards consisting of images that show two specific visual directions. We will go over the mood boards, and I'll move forward with the mood board of your choice.

Design: This is where I'll dive head-first into the logo design, brand colors, and brand fonts options.

Check In: We'll touch base and go over which the options you want to move forward with and any additional feedback.

Further Design & Iteration: I'll implement any feedback / iterate on the selected concepts and finalize assets for approval.

Last Revisions: After sharing the latest round of designs, I'll make any necessary edits and send for your final approval. (Note: any additional revisions beyond the two rounds included will be charged hourly at $60 per hour).

Finalized Brand Assets: Your new brand is ready! I'll send you all the finalized brand assets in vector and raster formats, as well as the brand guidelines.

What's included

Brand Strategy & Discovery
One hour guided kickoff call to go over what exactly you're looking to create
Moodboard (2 directions to choose from)
Two creative moodboards showing two distinct directions to choose from
Logo Suite (2 concepts to choose from)
Primary logotype, secondary logotype and a simplified submark
Color Palette (2 concepts to choose from)
Two customized color palettes to choose from
Brand Fonts (2 concepts to choose from)
Two typography systems for you to choose from
Brand in Action
Mockups of your brand that show various applications
Style Guide
Multi-page PDF that will include everything I've created, plus any relevant collateral from you (ex. company mission, company messaging, brand voice, etc.)