Brand Identity Package (Lite)

Connie Zhou

(0)

Starting at

1,500

About this service

Summary

This package is perfect for small businesses who are looking to establish a consistent, memorable brand presence. Every brand needs a solid brand foundation, so everything maintains a certain level of quality and consistency as it grows and scales.

Process

Briefing: On a 30 minute alignment call, you'll give me the run down of what exactly you're looking to create. Ex. company's values / mission, goal, target audience, design applications, design preferences, etc.

Mood Board: I'll create a mood board consisting of images that show a specific visual direction. We will check in at this point to make sure everything is aligned.

Design: This is where I dive head-first into logo design, brand colors, and brand fonts.

Revisions: We'll go over the first round of deliverables for feedback.

Further Design & Iteration: I'll implement any feedback / iterate on the designs and finalize assets for approval.

Last Revisions: After sharing the latest round of designs, I'll make any necessary edits and send for your final approval. (Note: any additional revisions beyond the two rounds included will be charged hourly at $60 per hour).

Finalized Brand Assets: Your new brand is ready! I'll send you all the finalized brand assets in vector and raster formats, as well as the brand style sheet.

FAQs

How many revisions are included?
This package includes up to 2 rounds of revision.
Can I add-on additional deliverables?
Yes! You can add-on other deliverables such as business cards, social media graphics, print design, and more. Please let me know if this is the case to go over timeline and pricing.
What's the project timeline?
5 days from the alignment call.

What's included

Brand Strategy & Discovery
30 minute hour guided kickoff call to go over what exactly you're looking to create
Moodboard
Creative moodboard
Logo Suite
Primary logotype, secondary logotype and a simplified submark
Color Palette
Customized color palette
Brand Fonts
Brand font(s)
Style Guide
One page brand style guide sheet

Duration

1 week

Skills and tools

Graphic Designer

Brand Strategist

Digital Marketer