A Brand Style Guide is a comprehensive guide to brand identity. This document includes the Brand Strategy work completed at the beginning of the identity process, a breakdown of the visuals, and a guide for best practices for application.

This will include, but is not limited to, the following items:

Brand color pallet

Brand positioning

Core brand pillars

Typography

Guidelines on illustration and photographic styles

Proper use of logos, taglines, and fonts

Use of infographics