The messaging framework is the ultimate foundation of your brand communication and messaging. This document will serve as a guideline to ensure your messaging is consistent and true to your brand.

Messaging Framework will include all or most of the following:

Brand Promise: A short statement that conveys what you do

Brand Value Proposition: A promise of value derived from functional and emotional benefits

Brand Positioning: Where you fit in the current marketplace

Target Audience(s): Your consumer and/or user target

Your Mission: What guides the brand/what defines your ultimate goal

Tone of Voice: How you communicate to the world

Elevator Pitch: A 30-second description of your value proposition, presented in a way the general public will understand