PURPOSE: Collaborate with businesses to develop effective marketing strategies for new initiatives, maximizing their chances of success while gaining valuable insights for informed future decision-making DELIVERABLES: - Assist businesses in creating effective testing hypotheses by leveraging A/B testing best practices and identifying key variables that drive impactful results - Deliver a systematic Google Sheet testing template to document and monitor the results of every new test, saving your business time and money. THINGS TO CONSIDER: - How do we prioritize what to test? - How do manage risk of every test? (all forms of testing is embedded with higher risk by default but is necessary to ensure the business does not stagnant) - What is the best scaling and testing ratio? What to scale and what to test? - How do we apply Pareto's 80/20 principle when devising business strategies?

PURPOSE: Boost your business growth with our expert Instagram and Facebook Ad optimization. We'll help you save money and efficiently allocate your budget to reach your target audience at the lowest cost possible DELIVERABLES: - Ad optimization best practices to improve your campaigns, and I'll also teach you how to do it yourself by the end of our project term. - Campaign structuring best practices that enable continued testing without compromising overall performance (because testing serves the future benefit of the business and can potentially hurt the current performance because it is embedded in risk) - Ad terminology best practices for naming ads, saving you time and making it easier to optimize, especially when dealing with multiple ads.

PURPOSE: To make informed decisions and influence buying intent, it's crucial to maximize data visibility at every stage of a customer's journey with your brand. DELIVERABLES: Tailored ready to use Google Sheet to track all the relevant marketing metrics in a customer journey over time (provides point of comparison and aids benchmarketing) EXAMPLE: - Tracking the cost of every inquiry or lead the business generated over time - Understanding the conversion rates of every lead for every product so we can compare the differences in conversion rates between products - Tracking the cost per order and comparing against the benchmark (ie. are we spending too much money? - Monthly profit and loss statements so see changes in profits over time and understand growth or decline - Channel profit and loss statements if a business has multiple sales channels such as IG Ads vs. OFFLINE pop ups to see which channel is making the business more money

PURPOSE: A brand's social media page is the first impression customers have of the brand. It's a goldmine of valuable data that can be used for future re-marketing and conversions. That's why it's essential to use social media to educate, communicate, and generate interest in the brand's products for monetization later in the customer journey. DELIVERABLES: - Grow your social media page followers and boost key engagement rates, such as saves and shares, at a low cost through paid channels. - Plan monthly content that focuses on key insights (through research) to improve future conversions and support your brand's conversion channels. - Connect you with an expert copywriter who has over 5 years of experience in creating engaging content that drives action at different stages of the customer journey. - Provide you with a custom tracking sheet to monitor your social media performance, identify patterns, and develop best practices that save you money in the future.