PURPOSE: To make informed decisions and influence buying intent, it's crucial to maximize data visibility at every stage of a customer's journey with your brand. DELIVERABLES: Tailored ready to use Google Sheet to track all the relevant marketing metrics in a customer journey over time (provides point of comparison and aids benchmarking) EXAMPLE OF SHEETS: - Tracking the cost of every inquiry or lead the business generated over time - Understanding the conversion rates of every lead for every product so we can compare the differences in conversion rates between products - Tracking the cost per order and comparing against the benchmark (ie. are we spending too much money? - Monthly profit and loss statements so see changes in profits over time and understand growth or decline - Channel profit and loss statements if a business has multiple sales channels such as IG Ads vs. OFFLINE pop ups to see which channel is making the business more money - Order Sheet database track all orders by customer name, sales channel, product purchased, delivery status used as raw data for all the other marketing sheets