UGC — user-generated content — converts better than polished brand creative in paid ads, email flows, and product pages. The problem is finding creators who produce content that matches your aesthetic, understands your product category, and delivers on time without requiring handholding.

I build targeted UGC creator lists for brands running performance creative pipelines, giving you a ready-to-contact pool of vetted creators matched to your product and audience.

Platform research across TikTok, Instagram Reels, and YouTube Shorts

Filtering by content style: unboxing, testimonial, lifestyle, tutorial, or aesthetic flat lay

Niche alignment: beauty, fitness, home, pet, food, tech, fashion, parenting, and more

Creator tier filtering: pure UGC creators (no large following required) vs. micro-influencer hybrids

Content quality and consistency review — last 60 days

On-camera presence and delivery style assessment

Past brand work review for style fit and professionalism

Rate benchmarking based on content type and usage rights

Deliverable: A Google Sheets database of 20 to 50 vetted UGC creators with profile links, content style notes, estimated rates, contact details, and a fit score relative to your brand brief.

Product or brand brief with target audience description

Content style references or mood board (or I can build one)

Preferred platforms for UGC content

Intended use: organic posting, paid ads, email, or product page

Budget range per UGC asset