Partnering with the wrong influencer costs more than the campaign fee. Fake followers, misaligned audiences, poor engagement quality, and brand-unsafe content history are all risks that surface after payment — unless the vetting is done properly upfront.

I deliver thoroughly researched, data-backed influencer shortlists so every creator you consider has been screened against your campaign objectives before a single outreach message is sent.

Platform-specific research across Instagram, TikTok, YouTube, and Pinterest

Filtering by niche, follower range, engagement rate, location, and audience demographics

Micro, macro, and nano influencer identification based on your campaign tier

Engagement rate analysis — likes, comments, saves, and shares relative to follower count

Fake follower and bot audience detection via HypeAuditor or Modash

Audience demographics breakdown: age, gender, geography, and interest alignment

Content quality and consistency review — last 30 to 90 days of posts

Brand safety audit — past partnerships, controversial content, and comment sentiment

Historical sponsored post performance where data is available

Deliverable: A structured shortlist in Google Sheets with all data points, a scoring summary per creator, and direct contact information or agency details where available.

Campaign objective and product or service being promoted

Target audience profile for the campaign

Platform preference and influencer tier (nano, micro, macro)

Budget range per influencer if relevant to filtering

Any brand safety exclusions or competitor restrictions