Copy Style Guide | Brand Voice Development

Top Independent

Lee Thompson

5

(6)

Starting at

$

700

About this service

Summary

Ready to bring consistency and charm to your content? Look no further! I'm your creative Copy Style Guide Maven, and I'm here to infuse your website with a touch of enchantment! ✨
With my expertise in crafting tailor-made Copy Style Guides, your brand will shine like a star across all platforms. Say goodbye to inconsistency and hello to a cohesive, engaging, and oh-so-memorable voice that resonates with your audience.
I'll dive deep into understanding your brand's personality, values, and goals, ensuring that every word and phrase aligns perfectly with your vision. From tone and language to formatting and messaging, your new Copy Style Guide will empower your team to create content that speaks volumes about your brand.
Ready to leave a lasting impression on your visitors, foster brand loyalty, and stand out in the crowded digital world? Let's collaborate, and together we'll unlock the true potential of your brand's voice!🌟🎉
✨✨✨
🎁 Packages:
These are standard project examples that will give you an idea of the services I offer and the typical timeframe. I am open to customizing unique projects that may work better for you! (3-day delivery)
🎨 Copy Style Guide Overview: Engaging graphic with a quick overview of your brands' style guide. How can you use this? This overview can be used when onboarding new members to your team, collaborating with other brands, or meeting with investors.
📄Detailed Copy Style Guide: Google Doc with enhanced details of your copywriting style guide. Your detailed copy style guide will break down each detail of your brand tone and voice, and also explain why that detail is important. How can you use this? This document can be used when onboarding new copywriters to your team and can also be used as a guide for current team members.
💡 What to Expect
Brand Enhancement Questionnaire: To learn more information about your brand, I will send you my brand questionnaire for you to complete at a time that is convenient for you. If you would like to connect in person (virtually), we will schedule a time and I will fill out your brand questionnaire during our call.
After I have the information I need from you, I will begin creating your copy style guide. I'm excited to connect with you!
🥳 Extras
Interested in the following? Let me know!
Copy Strategy: Unique copy strategy plan advising you of optimized copy you should aim to include on your website. The copy strategy I create for you will include recommended blog topics and focus products, as well as, research-based keywords and recommended post dates for each project | 2-week delivery
❓FAQs
How does the Copy Style Guide enhance my brand's consistency and appeal?
The Copy Style Guide is crafted to infuse consistency and charm into your content. It aligns your brand's personality, values, and goals, ensuring a cohesive, engaging, and memorable voice across all platforms. From tone and language to formatting and messaging, the guide empowers your team to create content that resonates with your audience.
What is the difference between the Copy Style Guide Overview and the Detailed Copy Style Guide?
The Copy Style Guide Overview is an engaging graphic providing a quick snapshot of your brand's style guide. It's useful for onboarding new team members, collaborations, or meetings with investors. On the other hand, the Detailed Copy Style Guide is a comprehensive Google Doc breaking down every detail of your brand's tone and voice. It serves as a guide for onboarding new copywriters and as a reference for current team members.

What's included

  • 🎨 Copy Style Guide Overview

    Engaging graphic with a quick overview of your brands' style guide, including easy to digest 'Do's and Don'ts'

  • 📄 Detailed Copy Style Guide

    Google Doc with enhanced details of your copywriting style guide. Your detailed copy style guide will break down each detail of your brand tone and voice, and also explain why that detail is important.

  • 🔍 Keyword Suggestions

    Using cutting-edge keyword optimization software, I will complete competitive keyword research exclusively for your brand and present you with a list of suggested keywords that may help your SEO journey.

  • (Add-On) Copy Strategy

    Unique copy strategy plan advising you of optimized copy you should aim to include on your website. The copy strategy I create for you will include recommended blog topics and focus products, as well as, research-based keywords and recommended post dates for each project 2-week delivery

Example projects

Copy Style Guide Overview | Anavah

Recommendations

(5.0)

Kayt Racz • Owl Labs

Client • Dec 18, 2024

Recommended

It was wonderful working with Lee - she is extremely communicative, a great writer, and could take feedback and seamlessly update drafts. Everything you need in a great copywriter.

Fatima Zehra • Zehra Studio Inc.

Client • Sep 22, 2024

Recommended

I worked with Lee as the fractional CMO while she served as Design Coordinator & Executive Assistant. Lee ensured smooth marketing operations, managing systems like Klaviyo, scheduling social media on Later, coordinating with team members, and handling timely correspondence. Her support allowed me to focus on key initiatives. I highly recommend Lee for her organizational skills and knack for keeping everything on track. If you need someone to keep operations running smoothly Lee's the one!

Leonette Neely

Client • Aug 20, 2024

Recommended

Lee has been an awesome content writer and brand consultant for TAC. She really listened and captured my vision for the company and has exceeded expectations. Her dedication and commitment to preparing TAC for launch has been unwavering. She pays attention to detail and she has a talent for converting your ideas into functional components for your business. I am confident that with Lee's contributions my company and brand will make an impact and reach it's target market.

Beinth Tomta • KAEINTHE

Client • Feb 23, 2024

Recommended

Lee is very professional, focused, open-minded and easy to work with. I truly recommend her.

Megan O'Neil

Client • Sep 12, 2023

Recommended

I worked with Lee while I was a freelance writer and she was a copy strategist at Coalition Technologies. As a brilliant writer and kind professional, Lee was an absolute delight to work with. She is highly skilled at giving feedback and genuinely cared about helping writers improve their craft. Lee is also detail-oriented and noticed errors or inconsistencies that even other skilled writers could easily miss. It was a pleasure being able to work with Lee and she is an asset to any project!

Recommended

Throughout our collaboration, Lee Thompson has consistently demonstrated a deep understanding of email marketing strategies, best practices, and trends. Her ability to conceptualize, plan, execute, and analyze email campaigns is exceptional. Beyond her technical prowess, Lee is an excellent team player and communicator.

Duration

2 weeks

Skills and tools

Content Writer
Copywriter
Copy Strategist
Canva
Google Docs
SEMrush

Industries

Brand Marketing

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