The Ultimate Copy Strategy

Top Independent

Lee Thompson

5

(6)

Starting at

$

2,000

About this service

Summary

Are you a business owner looking to maximize the impact of your written content? Look no further! I'm Lee and I'm so excited to introduce to you "The Ultimate Copy Strategy," a game-changing service that will transform the way you approach your written communication.
Why Invest in Copy Strategy?
Whether you're a seasoned writer or just dipping your toes into the world of copy, having a well-defined copy strategy is an essential investment for business owners like you. Here's why:
Unlock Your Brand's Potential: Your copy is your brand's voice. A well-crafted copy strategy ensures that every word you write aligns perfectly with your brand identity, conveying your message effectively to your target audience.
Boost Conversion Rates: Effective copy can be the difference between a potential customer browsing and one converting. A copy strategy optimizes your content to drive higher conversion rates, resulting in increased sales and revenue.
Save Time and Resources: Writing without a clear strategy can be time-consuming and often leads to inconsistent messaging. A copy strategy streamlines the process, saving you precious time and resources.
Stay Ahead of the Competition: In a crowded marketplace, standing out is crucial. A well-executed copy strategy sets you apart from the competition by creating unique, compelling content that resonates with your audience.
Benefitting Your Entire Team
But that's not all. A copy strategy doesn't just benefit you; it's advantageous for your entire team:
Alignment: Ensure that your marketing, sales, and customer service teams are all on the same page. A copy strategy unifies your messaging, creating a consistent brand experience.
Efficiency: Save your team time by providing them with a clear framework for crafting content. With a copy strategy in place, content creation becomes more efficient and less prone to errors.
Empowerment: Equip your team with the tools they need to produce high-quality copy. Whether it's social media updates, email campaigns, or blog posts, a well-defined strategy empowers your team to create content that drives results.
Measurable Results: Implementing a copy strategy allows you to track and measure the effectiveness of your content. This data-driven approach helps your team make informed decisions for future campaigns.
"The Ultimate Copy Strategy" is not just a service; it's a transformative investment in your business. Whether you're a solo entrepreneur or managing a team, having a solid copy strategy is the key to unlocking your brand's full potential, boosting conversions, and staying ahead in today's competitive market. Let's work together to take your copywriting to the next level and achieve remarkable results for your business!

What's included

  • 🔎 Brand Copy Audit

    I will audit all of your copy materials with a fine tooth-comb and present you with a professional presentation of my findings. We will discuss what I think is great and what I believe can be improved - and most importantly, we will discuss the 'WHY'.

  • 📙 Copy Style Guideline

    Unique copy style guide that will break down each detail of your brand tone and voice, and also explain why that detail is important.

  • 🧐 Keyword Research and Optimization Guide

    I will perform relevant keyword research to ensure your brand is always "in with the new", as well as, research high authority keywords for your specific industry. My goal is to ensure your brand is always seen by the right eyes, at the right time!

  • 📊 Copywriting Strategy

    Per your brand copy audit and keyword research and optimization within your industry, I will create a detailed copywriting strategy to take your brand through every quarter of the year! Your strategy will offer you a step-by-step guide on how to create and edit THE BEST blogs, social media captions, and landing and category page copy for your brand. Copy recommendations can by written you, your team, (or me 😁)!

Example projects

Email Copywriting | Anavah Newsletter

Copy Style Guide Overview | Anavah

Moodboard | Anavah

Recommendations

(5.0)

Kayt Racz • Owl Labs

Client • Dec 18, 2024

Recommended

It was wonderful working with Lee - she is extremely communicative, a great writer, and could take feedback and seamlessly update drafts. Everything you need in a great copywriter.

Fatima Zehra • Zehra Studio Inc.

Client • Sep 22, 2024

Recommended

I worked with Lee as the fractional CMO while she served as Design Coordinator & Executive Assistant. Lee ensured smooth marketing operations, managing systems like Klaviyo, scheduling social media on Later, coordinating with team members, and handling timely correspondence. Her support allowed me to focus on key initiatives. I highly recommend Lee for her organizational skills and knack for keeping everything on track. If you need someone to keep operations running smoothly Lee's the one!

Leonette Neely

Client • Aug 20, 2024

Recommended

Lee has been an awesome content writer and brand consultant for TAC. She really listened and captured my vision for the company and has exceeded expectations. Her dedication and commitment to preparing TAC for launch has been unwavering. She pays attention to detail and she has a talent for converting your ideas into functional components for your business. I am confident that with Lee's contributions my company and brand will make an impact and reach it's target market.

Beinth Tomta • KAEINTHE

Client • Feb 23, 2024

Recommended

Lee is very professional, focused, open-minded and easy to work with. I truly recommend her.

Megan O'Neil

Client • Sep 12, 2023

Recommended

I worked with Lee while I was a freelance writer and she was a copy strategist at Coalition Technologies. As a brilliant writer and kind professional, Lee was an absolute delight to work with. She is highly skilled at giving feedback and genuinely cared about helping writers improve their craft. Lee is also detail-oriented and noticed errors or inconsistencies that even other skilled writers could easily miss. It was a pleasure being able to work with Lee and she is an asset to any project!

Recommended

Throughout our collaboration, Lee Thompson has consistently demonstrated a deep understanding of email marketing strategies, best practices, and trends. Her ability to conceptualize, plan, execute, and analyze email campaigns is exceptional. Beyond her technical prowess, Lee is an excellent team player and communicator.

Duration

3 weeks

Skills and tools

Brand Strategist
Copywriter
Copy Strategist
Canva
Google Docs
Google Drive
Google Sheets
SEMrush

Industries

Personal Branding
Brand Marketing
Copywriting

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