The Ultimate Email Marketing Strategy

Top Independent

Lee Thompson

5

(6)

Starting at

$

2,000

About this service

Summary

Are you struggling to make your emails truly connect with your audience and drive results? "Your Ultimate Email Marketing Strategy" is here to transform the way you engage with your audience through email!
Why Invest in an Email Marketing Strategy?
Whether you're a proficient writer and marketer or a novice, having a well-crafted email marketing strategy is an indispensable investment for business owners like yourself. Here's why:
Effective Communication: Email marketing is a direct line of communication with your audience. A strategic approach ensures that your emails are not just read but also compel your recipients to take action, whether it's making a purchase, signing up, or engaging with your content.
Higher Conversions: A well-planned email marketing strategy is a proven driver of conversion rates. It helps you nurture leads, build trust, and ultimately turn prospects into loyal customers, resulting in increased sales and revenue.
Consistency and Branding: Consistency is key to building a strong brand. An email marketing strategy ensures that every email sent aligns with your brand's voice, creating a cohesive and memorable experience for your subscribers.
Time and Cost Efficiency: Writing and sending emails can be time-consuming. A well-structured email marketing strategy streamlines the process, saving you time and resources while maintaining the quality of your communications.
Benefitting Your Entire Team
But the advantages of an email marketing strategy extend beyond just you – it's beneficial for your entire team:
Team Alignment: Ensure that your marketing, sales, and customer service teams are in sync. An email marketing strategy unifies your messaging, ensuring that every team member understands and delivers the same brand message.
Efficiency: Make content creation and email campaigns a breeze for your team. With a clear strategy in place, your team can execute email marketing campaigns efficiently and with reduced chances of errors.
Empowerment: Equip your team with the tools and knowledge they need to create impactful emails. A well-defined strategy empowers your team to craft emails that resonate with your audience and drive desired outcomes.
Measurable Results: With a comprehensive email marketing strategy, you can track and measure the performance of your campaigns. This data-driven approach allows your team to make informed decisions, optimize future campaigns, and achieve better results.
"Your Ultimate Email Marketing Strategy" is more than a service; it's an essential asset for your business. Whether you're a solo entrepreneur or managing a team, a solid email marketing strategy will unlock the potential of your email campaigns, boost conversions, and fortify your brand. Let's collaborate to supercharge your email marketing efforts and achieve remarkable results for your business!

What's included

  • 🔎 Brand Email Copy Audit

    I will audit all of your copy materials with a fine tooth-comb and present you with a professional presentation of my findings. We will discuss what I think is great and what I believe can be improved - and most importantly, we will discuss the 'WHY'.

  • 📙 Email Copy Style Guideline

    Unique copy style guide that will break down each detail of your brand tone and voice, and also explain why that detail is important.

  • 🧐 Keyword Research and Optimization Guide

    I will perform relevant keyword research to ensure your brand is always "in with the new", as well as, research high authority keywords for your specific industry. My goal is to ensure your brand is always seen by the right eyes, at the right time!

  • 👥 List and Segment Building

    Per your email marketing strategy, I will create a suggested guide for lists and segments within your chosen email marketing platform.

  • 📢 Master Subject Line, Preview Text, and Call-to-Action Formula

    I will curate a specific subject line, preview text, and call-to-action formula for your brand that resonates with your unique voice and best practices within your industry. With your special formula, you will be able to create attention-grabbing subject lines and preview text that not only encourage your audience to open your emails but also make a purchase, visit your site, and engage!

  • 📊 Email Marketing Strategy

    Per your brand copy audit and keyword research and optimization within your industry, I will create a detailed email marketing strategy to take your brand through every quarter of the year! Your strategy will offer you a step-by-step guide on how to create and edit THE BEST emails for your brand. From sales to informative emails to anything in between, your email topics and keywords will be covered. Email topic recommendations can be written you, your team, (or me 😁)!

Example projects

Email Copywriting | Anavah Newsletter

Copy Style Guide Overview | Anavah

Moodboard | Anavah

Recommendations

(5.0)

Kayt Racz • Owl Labs

Client • Dec 18, 2024

Recommended

It was wonderful working with Lee - she is extremely communicative, a great writer, and could take feedback and seamlessly update drafts. Everything you need in a great copywriter.

Fatima Zehra • Zehra Studio Inc.

Client • Sep 22, 2024

Recommended

I worked with Lee as the fractional CMO while she served as Design Coordinator & Executive Assistant. Lee ensured smooth marketing operations, managing systems like Klaviyo, scheduling social media on Later, coordinating with team members, and handling timely correspondence. Her support allowed me to focus on key initiatives. I highly recommend Lee for her organizational skills and knack for keeping everything on track. If you need someone to keep operations running smoothly Lee's the one!

Leonette Neely

Client • Aug 20, 2024

Recommended

Lee has been an awesome content writer and brand consultant for TAC. She really listened and captured my vision for the company and has exceeded expectations. Her dedication and commitment to preparing TAC for launch has been unwavering. She pays attention to detail and she has a talent for converting your ideas into functional components for your business. I am confident that with Lee's contributions my company and brand will make an impact and reach it's target market.

Beinth Tomta • KAEINTHE

Client • Feb 23, 2024

Recommended

Lee is very professional, focused, open-minded and easy to work with. I truly recommend her.

Megan O'Neil

Client • Sep 12, 2023

Recommended

I worked with Lee while I was a freelance writer and she was a copy strategist at Coalition Technologies. As a brilliant writer and kind professional, Lee was an absolute delight to work with. She is highly skilled at giving feedback and genuinely cared about helping writers improve their craft. Lee is also detail-oriented and noticed errors or inconsistencies that even other skilled writers could easily miss. It was a pleasure being able to work with Lee and she is an asset to any project!

Recommended

Throughout our collaboration, Lee Thompson has consistently demonstrated a deep understanding of email marketing strategies, best practices, and trends. Her ability to conceptualize, plan, execute, and analyze email campaigns is exceptional. Beyond her technical prowess, Lee is an excellent team player and communicator.

Duration

3 weeks

Skills and tools

Email Marketer
Copywriter
Copy Strategist
Canva
Google Docs
Google Drive
Google Sheets
SEMrush

Industries

Email Marketing
Brand Marketing
Personal Branding

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