The Ultimate Email Marketing Strategy
Starting at
$
2,000
About this service
Summary
What's included
🔎 Brand Email Copy Audit
I will audit all of your copy materials with a fine tooth-comb and present you with a professional presentation of my findings. We will discuss what I think is great and what I believe can be improved - and most importantly, we will discuss the 'WHY'.
📙 Email Copy Style Guideline
Unique copy style guide that will break down each detail of your brand tone and voice, and also explain why that detail is important.
🧐 Keyword Research and Optimization Guide
I will perform relevant keyword research to ensure your brand is always "in with the new", as well as, research high authority keywords for your specific industry. My goal is to ensure your brand is always seen by the right eyes, at the right time!
👥 List and Segment Building
Per your email marketing strategy, I will create a suggested guide for lists and segments within your chosen email marketing platform.
📢 Master Subject Line, Preview Text, and Call-to-Action Formula
I will curate a specific subject line, preview text, and call-to-action formula for your brand that resonates with your unique voice and best practices within your industry. With your special formula, you will be able to create attention-grabbing subject lines and preview text that not only encourage your audience to open your emails but also make a purchase, visit your site, and engage!
📊 Email Marketing Strategy
Per your brand copy audit and keyword research and optimization within your industry, I will create a detailed email marketing strategy to take your brand through every quarter of the year! Your strategy will offer you a step-by-step guide on how to create and edit THE BEST emails for your brand. From sales to informative emails to anything in between, your email topics and keywords will be covered. Email topic recommendations can be written you, your team, (or me 😁)!
Example projects
Recommendations
(5.0)
Client • Jan 31, 2025
Recommended
Lee was wonderful to work with. She was both very attentive and responsive throughout the project.
Client • Dec 18, 2024
Recommended
It was wonderful working with Lee - she is extremely communicative, a great writer, and could take feedback and seamlessly update drafts. Everything you need in a great copywriter.
Client • Sep 22, 2024
Recommended
I worked with Lee as the fractional CMO while she served as Design Coordinator & Executive Assistant. Lee ensured smooth marketing operations, managing systems like Klaviyo, scheduling social media on Later, coordinating with team members, and handling timely correspondence. Her support allowed me to focus on key initiatives. I highly recommend Lee for her organizational skills and knack for keeping everything on track. If you need someone to keep operations running smoothly Lee's the one!
Client • Aug 20, 2024
Recommended
Lee has been an awesome content writer and brand consultant for TAC. She really listened and captured my vision for the company and has exceeded expectations. Her dedication and commitment to preparing TAC for launch has been unwavering. She pays attention to detail and she has a talent for converting your ideas into functional components for your business. I am confident that with Lee's contributions my company and brand will make an impact and reach it's target market.
Client • Feb 23, 2024
Recommended
Lee is very professional, focused, open-minded and easy to work with. I truly recommend her.
Client • Sep 12, 2023
Recommended
I worked with Lee while I was a freelance writer and she was a copy strategist at Coalition Technologies. As a brilliant writer and kind professional, Lee was an absolute delight to work with. She is highly skilled at giving feedback and genuinely cared about helping writers improve their craft. Lee is also detail-oriented and noticed errors or inconsistencies that even other skilled writers could easily miss. It was a pleasure being able to work with Lee and she is an asset to any project!
Client • Aug 16, 2023
Recommended
Throughout our collaboration, Lee Thompson has consistently demonstrated a deep understanding of email marketing strategies, best practices, and trends. Her ability to conceptualize, plan, execute, and analyze email campaigns is exceptional. Beyond her technical prowess, Lee is an excellent team player and communicator.
Duration
3 weeks
