Brand Voice & Messaging Guide
Starting at
$
1,000
About this service
Summary
Before you start marketing your business and your offers, you need to have a clear Brand Voice & Messaging Strategy implemented to set yourself apart with messaging that reinforces your brand’s voice and captivates your dream clients.
With the Brand Voice & Messaging Strategy, you’ll get a detailed, take-home document with all the foundational basics of your business including your brand positioning statement, ideal customer profile, brand voice guide, messaging architecture, and style guide.
What's included
Inclusions
60-minute strategy session Custom Questionnaire 2 rounds of revisions 25 Page Brand Voice + Messaging Guide Includes: Foundations: Mission, Positioning, Values, Tagline Identity: Customer Experience, Promise to Customers, Ideal Customer Profile, Key Personas, Brand Image, Brand Personality Voice & Messaging: Messaging Pillars, Brand Voice Style, Brand Voice Chart Language & Style Guide Headings & Captivalization, Punctuation, Descriptive Words to Use (& avoid), Emojis to Use (& avoid), Opening & Closing Phrases, CTA’s Live Review Call
Duration
1-3 weeks
Skills and tools
Copy Editor
Copywriter
SEO Writer
Google Docs
Google Drive
Grammarly