60-minute strategy session
Custom Questionnaire
2 rounds of revisions
25 Page Brand Voice + Messaging Guide
Includes:
Foundations:
Mission, Positioning, Values, Tagline
Identity:
Customer Experience, Promise to Customers, Ideal Customer Profile, Key Personas, Brand Image, Brand Personality
Voice & Messaging:
Messaging Pillars, Brand Voice Style, Brand Voice Chart
Language & Style Guide
Headings & Captivalization, Punctuation, Descriptive Words to Use (& avoid), Emojis to Use (& avoid), Opening & Closing Phrases, CTA’s
Live Review Call