Digital Marketing & Social Media Expert in Sports by Karla SchoemanDigital Marketing & Social Media Expert in Sports by Karla Schoeman
Digital Marketing & Social Media Expert in SportsKarla Schoeman
Cover image for Digital Marketing & Social Media Expert in Sports
As a social media manager specializing in the sports industry, I bring the energy of the game to every post. From crafting viral highlights to driving fan engagement, I help brands and athletes build authentic connections that last beyond the final whistle.

What's included

Social Media Strategy Development
Craft a tailored content strategy aligned with your brand’s goals including audience research, platform selection, posting schedules, and tone of voice guidelines.
Competitor & Market Analysis
Analyze key competitors and current sports trends to identify growth opportunities and refine your brand’s online positioning.
Campaign Planning
Design and plan digital campaigns around major sporting events, product launches, or fan engagement initiatives.
Social Media Content Creation
Create engaging visuals, captions, and hashtags for platforms like Instagram, TikTok, LinkedIn, and X optimized for the sports audience.
Graphic Design for Sports Content
Design matchday graphics, score updates, promotional banners, and athlete spotlight posts with consistent branding.
Reels & Short-Form Video Editing
Produce highlight clips, player features, and sports-related storytelling content that connects emotionally with fans.
Management & Execution
Social Media Account Management Handle daily posting, scheduling, and community engagement to ensure consistent activity and interaction with fans. Community Engagement Monitor and respond to fan comments and messages, building a loyal and active online community. Influencer & Athlete Collaboration Management Coordinate partnerships with athletes, ambassadors, or influencers to boost brand visibility and engagement.
Analytics & Optimization
Performance Reporting Deliver monthly or campaign-based reports summarizing reach, engagement, growth, and ROI insights. Content Optimization Use analytics to identify high-performing content and continuously refine strategy for better results.
Sports-Specific Add-Ons
Live Event Coverage Provide real-time social media coverage during games, tournaments, or events — including live tweeting, stories, and fan reactions. Fan Engagement Campaigns Develop interactive campaigns (polls, quizzes, giveaways) to increase fan participation and boost follower retention. Athlete Branding Packages Build and manage personal brand strategies for athletes — focusing on authenticity, partnerships, and online presence.
Starting at$800 /mo
Tags
Asana
Canva
Instagram
LinkedIn
TikTok
Social Media Manager
Social Media Marketer
Social Media Strategist
Service provided by
Karla Schoeman Ituzaingó, Argentina
Digital Marketing & Social Media Expert in SportsKarla Schoeman
Starting at$800 /mo
Tags
Asana
Canva
Instagram
LinkedIn
TikTok
Social Media Manager
Social Media Marketer
Social Media Strategist
Cover image for Digital Marketing & Social Media Expert in Sports
As a social media manager specializing in the sports industry, I bring the energy of the game to every post. From crafting viral highlights to driving fan engagement, I help brands and athletes build authentic connections that last beyond the final whistle.

What's included

Social Media Strategy Development
Craft a tailored content strategy aligned with your brand’s goals including audience research, platform selection, posting schedules, and tone of voice guidelines.
Competitor & Market Analysis
Analyze key competitors and current sports trends to identify growth opportunities and refine your brand’s online positioning.
Campaign Planning
Design and plan digital campaigns around major sporting events, product launches, or fan engagement initiatives.
Social Media Content Creation
Create engaging visuals, captions, and hashtags for platforms like Instagram, TikTok, LinkedIn, and X optimized for the sports audience.
Graphic Design for Sports Content
Design matchday graphics, score updates, promotional banners, and athlete spotlight posts with consistent branding.
Reels & Short-Form Video Editing
Produce highlight clips, player features, and sports-related storytelling content that connects emotionally with fans.
Management & Execution
Social Media Account Management Handle daily posting, scheduling, and community engagement to ensure consistent activity and interaction with fans. Community Engagement Monitor and respond to fan comments and messages, building a loyal and active online community. Influencer & Athlete Collaboration Management Coordinate partnerships with athletes, ambassadors, or influencers to boost brand visibility and engagement.
Analytics & Optimization
Performance Reporting Deliver monthly or campaign-based reports summarizing reach, engagement, growth, and ROI insights. Content Optimization Use analytics to identify high-performing content and continuously refine strategy for better results.
Sports-Specific Add-Ons
Live Event Coverage Provide real-time social media coverage during games, tournaments, or events — including live tweeting, stories, and fan reactions. Fan Engagement Campaigns Develop interactive campaigns (polls, quizzes, giveaways) to increase fan participation and boost follower retention. Athlete Branding Packages Build and manage personal brand strategies for athletes — focusing on authenticity, partnerships, and online presence.
$800 /mo