Content Strategy + SEO ServiceJeanne KF
Helping mission-driven brands grow with clarity, structure, and heart.
š¼ What I Do (High-Level)
I help growth-oriented wellness and life-growing businesses clarify their brand messaging and market positioningāso they can create intentional, high-impact content strategies that build trust and drive conversions without burnout.
This is not just content planningāthis is business strategy through content.
š Who It's For
Brands that are brilliant but overwhelmedāyou have the passion and expertise, but youāre juggling too much. You want to reach the right people without draining your energy or losing your spark.
Industries I love working with:
Wellness & Mental Health (Therapists, Coaches, Healers)
Healthcare & Dentistry
Veterinary & Animal Care
Horticulture, Sustainability, and Life-Growing Industries
Any purpose-driven brand needing clarity, alignment, and visibility
š” Core Problems I Solve
Your content doesnāt sound like you, isnāt attracting the right people, or feels chaotic and reactive. You're stuck in execution with no real strategy to build on.
Deeper pains I address:
Unclear brand messaging
Scattered or inconsistent content
Lack of structure and system
Wasted time, energy, or ad spend
Misaligned audience targeting
Emotional fatigue from "doing it all"
š§ What Makes My Approach Different
This is strategy-first workādesigned for founders who are done with surface-level hacks and ready to scale with intention.
š Rooted in business: I begin by deeply understanding your business model, services, team, and market.
šÆ Positioning-focused: I donāt just ask āWhat should we post?āāI ask āWhat does your brand stand for?ā and āWho are you speaking to?ā
š§ Psychographic alignment: I translate internal problems into external content touchpoints.
š SEO meets storytelling: I bring together algorithmic reach with human resonance.
š¬ Elevated messaging: I help you sound like the leader you already are.
š§© My Process (Framework Overview)
1. Business Foundation
Deep dive into your business model, team roles, services, and operations
Competitive landscape + positioning audit
Ideal customer types and pain points
Clarify your unique value proposition
2. Brand Core & Voice
Unearth your brand story and mission
Identify the external, internal, and philosophical problems your audience faces
Define your brand voice, personality, and emotional triggers
Create your brand messaging system (problem ā solution ā aspiration)
3. SEO & Content Mapping
Identify key topics & search intent
Create SEO topical maps for TOFU, MOFU, and BOFU
Align platform-specific SEO (Google, Instagram, TikTok)
Organize hashtags, content formats, and visibility systems
4. Market Research & Persona Strategy
Develop real user personas based on fears, goals, habits, and core desires
Spot behavioral patterns and buying motivations
Build content that reflects where they are and what they truly want
5. Strategic Planning & Execution Support
Content pillars, calendar, and production guidelines
Clarity on content objectives and roles
Optional support on publishing, training, and monitoring
Metrics tied to awareness, authority, and action
š Outcomes You Can Expect
Brand Clarity: You sound aligned and intentionalāinternally and externally
Audience Resonance: You attract the right people without exhausting yourself
Reach & Visibility: You grow organically through targeted SEO and authority content
Content Confidence: You finally know what to say, how to say it, and why it matters
Scalable System: You walk away with a repeatable, aligned, and manageable content structure
ā¤ļø The Real Transformation
This is emotional clarity meets strategic order.
What I really give you is:
š” Certainty & Confidence ā You know your next move
š¤ Control & Ownership ā Your brand finally feels yours
š± Freedom to Grow ā Scale without spiraling into burnout
š New Perspectives ā You uncover blind spots you didnāt know existed
āØ Peace of Mind ā Your message feels authentic, structured, and grounded
Instead of:
ā āIāll create a content strategy for youā
Say:
ā
āI help you clarify your brand messaging and positioning so we can build a high-impact content strategy that drives aligned growth and trust.ā
š¼ Strategic Content Packages for Vision-Led Brands
Position your brand. Align your message. Grow with confidence.
Whether you're a solopreneur laying your foundation or a scaling brand in need of strategic support, these flexible packages are designed to meet you where you areāand take you where you want to go.
š„ DIY Package ā Entry-Level Content Strategy
For solopreneurs & lean teams who want structure without the overhead.
You have the drive. You just need the blueprint.
šPerfect for: Startups, coaches, freelancers, consultants
šŖ Do it yourself, but not aloneāwe equip you with the strategy to execute confidently.
What's Included:
ā
Content pillars tailored to your brand + audience
ā
SEO research to surface high-impact content opportunities
ā
A content calendar for 3ā6 months
ā
A DIY implementation guide that keeps you focused & consistent
š° Investment:
3 Months: $800 USD
6 Months: $1,500 USD
12 Months (10% Off): $2,160 USD
š DWY Package ā Mid-Tier Content & Brand Strategy
For teams ready to scale with clarity, structure, and guided support.
We collaborate with you to shape your brand voice, define your audience, and build a powerful content engine.
šPerfect for: SMEs, scaling startups, growing agencies
š§ Strategy + Support = Sustainable, aligned content performance
What's Included:
ā
Brand messaging framework (tone, voice, differentiators)
ā
Deep-dive audience research & buyer personas
ā
SEO & engagement-focused content strategy roadmap
ā
Internal content workflow design
ā
Bi-weekly strategy & support calls
ā
Light implementation feedback on your drafts
š° Investment:
3 Months: $2,500 USD
6 Months: $4,500 USD
12 Months (10% Off): $8,100 USD
š DFY Package ā High-Tier Brand & Content Strategy
For established brands ready to lead with authority, insight, and cohesive storytelling.
We take the wheel so your team can focus on execution and business growth. This is your strategy departmentāoutsourced.
šPerfect for: Brands with high-growth goals, CMOs, founders, agencies
š We handle the deep strategy, you lead with confidence.
Everything in DWY, PLUS:
ā
Full brand positioning audit + competitive gap analysis
ā
Customer journey mapping with aligned messaging at every stage
ā
High-conversion storytelling across platforms
ā
Leadership-aligned guidance for cohesive brand direction
ā
Ongoing performance checks & strategic optimizations
š° Investment:
3 Months: $5,000 USD
6 Months: $9,000 USD
12 Months (10% Off): $16,200 USD
š³ Flexible Payment Options
ā 5ā10% Off for upfront full payments
ā Split payments (Deposit + Monthly Installments)
ā Retainer add-ons for long-term strategy guidance
āØ Ready to Align, Amplify, and Advance Your Brand?
Whether you're building from scratch or leveling up, there's a strategy tier designed to fit your pace and ambition.
š„ TL;DR: Why Work With Me?
Because your content isn't just marketingāitās a mirror of your mission.
I help you polish that mirror so it reflects who you really are, why you matter, and how to grow without losing yourself.
What's included
Organized Brand Dashboard for the Client
A centralized and easy-to-navigate Notion (or Google Drive) dashboard that includes all strategy documents, guides, audit reports, and campaign timelinesāeverything the client needs in one place.
Content Audit Report
A comprehensive review of the clientās existing content to identify whatās working, whatās outdated, and where gaps exist. Includes performance metrics, SEO insights, and strategic recommendations.
Content Strategy Guide
An overarching roadmap that defines the brandās tone, goals, content objectives, messaging framework, audience personas, and multi-platform content approach.
Content Pillars
Key topic categories that align with the brandās mission and audience needs. These pillars serve as the foundation for ongoing content development and ensure consistency across platforms.
Content Topics
Specific, SEO-informed content angles and titles derived from each pillar. These are tailored to different stages of the buyerās journey and support search visibility and engagement.
Content Themes
Seasonal, emotional, or campaign-based storytelling angles that add variety and relatability to the content calendar, making the brand more engaging and human.
Content Hooks
Scroll-stopping openers, headlines, and angles designed to grab attention and increase retention across social posts, blogs, and videos.
Content Visual Guides
Guidelines for consistent visualsāincluding brand colors, image types, content templates, and suggested formats per platform (e.g., reels, carousels, blog banners).
Content Risk Management Guide
A checklist and guide covering sensitive topics, brand safety, legal disclaimers, and reputation risk mitigation to avoid missteps in publishing.
Content SEO Guide per Platform
Tactical SEO practices tailored to the algorithm and structure of each platformāInstagram, LinkedIn, TikTok, YouTube, website/blogāensuring content is discoverable and optimized.
Content Creation Guide
Step-by-step instructions for content planning, writing, designing, and publishing workflowsāincluding tool recommendations, approval process, and editing standards.
SEO Guide
A simplified technical and on-page SEO manual covering keywords, meta descriptions, internal linking, alt text, and blog formattingādesigned for non-technical teams to implement.
FAQs
To fully observe the efficiency of the strategy, it should take around a minimum of 6 months to 1 year.
Yes, you can. However, I can't guarantee the results that you want since everything will depend on the execution of the strategy plan.
While the best-case scenario is to put you at the top of search engines like Google for your target keyword, we are still at the mercy of algorithms. What we can do as SEO providers is to place your best digital footprint forward so that search engines will consider you as the best solution for a problem. Therefore, it is suggested that you consider to diversify your assets since SEO is an amplifier or your business and not the core engine that runs it.
Example work
Jeanne's other services
Starting at$1,000 /mo
Tags
Ahrefs
Canva
Google Analytics
SEMrush
Surfer SEO
Content Strategist
SEO Specialist
Service provided by
Jeanne KF Philippines
- $1k+
- Earned
- 5
- Paid projects
- 5.00
- Rating
- 29
- Followers
Content Strategy + SEO ServiceJeanne KF
Starting at$1,000 /mo
Tags
Ahrefs
Canva
Google Analytics
SEMrush
Surfer SEO
Content Strategist
SEO Specialist
Helping mission-driven brands grow with clarity, structure, and heart.
š¼ What I Do (High-Level)
I help growth-oriented wellness and life-growing businesses clarify their brand messaging and market positioningāso they can create intentional, high-impact content strategies that build trust and drive conversions without burnout.
This is not just content planningāthis is business strategy through content.
š Who It's For
Brands that are brilliant but overwhelmedāyou have the passion and expertise, but youāre juggling too much. You want to reach the right people without draining your energy or losing your spark.
Industries I love working with:
Wellness & Mental Health (Therapists, Coaches, Healers)
Healthcare & Dentistry
Veterinary & Animal Care
Horticulture, Sustainability, and Life-Growing Industries
Any purpose-driven brand needing clarity, alignment, and visibility
š” Core Problems I Solve
Your content doesnāt sound like you, isnāt attracting the right people, or feels chaotic and reactive. You're stuck in execution with no real strategy to build on.
Deeper pains I address:
Unclear brand messaging
Scattered or inconsistent content
Lack of structure and system
Wasted time, energy, or ad spend
Misaligned audience targeting
Emotional fatigue from "doing it all"
š§ What Makes My Approach Different
This is strategy-first workādesigned for founders who are done with surface-level hacks and ready to scale with intention.
š Rooted in business: I begin by deeply understanding your business model, services, team, and market.
šÆ Positioning-focused: I donāt just ask āWhat should we post?āāI ask āWhat does your brand stand for?ā and āWho are you speaking to?ā
š§ Psychographic alignment: I translate internal problems into external content touchpoints.
š SEO meets storytelling: I bring together algorithmic reach with human resonance.
š¬ Elevated messaging: I help you sound like the leader you already are.
š§© My Process (Framework Overview)
1. Business Foundation
Deep dive into your business model, team roles, services, and operations
Competitive landscape + positioning audit
Ideal customer types and pain points
Clarify your unique value proposition
2. Brand Core & Voice
Unearth your brand story and mission
Identify the external, internal, and philosophical problems your audience faces
Define your brand voice, personality, and emotional triggers
Create your brand messaging system (problem ā solution ā aspiration)
3. SEO & Content Mapping
Identify key topics & search intent
Create SEO topical maps for TOFU, MOFU, and BOFU
Align platform-specific SEO (Google, Instagram, TikTok)
Organize hashtags, content formats, and visibility systems
4. Market Research & Persona Strategy
Develop real user personas based on fears, goals, habits, and core desires
Spot behavioral patterns and buying motivations
Build content that reflects where they are and what they truly want
5. Strategic Planning & Execution Support
Content pillars, calendar, and production guidelines
Clarity on content objectives and roles
Optional support on publishing, training, and monitoring
Metrics tied to awareness, authority, and action
š Outcomes You Can Expect
Brand Clarity: You sound aligned and intentionalāinternally and externally
Audience Resonance: You attract the right people without exhausting yourself
Reach & Visibility: You grow organically through targeted SEO and authority content
Content Confidence: You finally know what to say, how to say it, and why it matters
Scalable System: You walk away with a repeatable, aligned, and manageable content structure
ā¤ļø The Real Transformation
This is emotional clarity meets strategic order.
What I really give you is:
š” Certainty & Confidence ā You know your next move
š¤ Control & Ownership ā Your brand finally feels yours
š± Freedom to Grow ā Scale without spiraling into burnout
š New Perspectives ā You uncover blind spots you didnāt know existed
āØ Peace of Mind ā Your message feels authentic, structured, and grounded
Instead of:
ā āIāll create a content strategy for youā
Say:
ā
āI help you clarify your brand messaging and positioning so we can build a high-impact content strategy that drives aligned growth and trust.ā
š¼ Strategic Content Packages for Vision-Led Brands
Position your brand. Align your message. Grow with confidence.
Whether you're a solopreneur laying your foundation or a scaling brand in need of strategic support, these flexible packages are designed to meet you where you areāand take you where you want to go.
š„ DIY Package ā Entry-Level Content Strategy
For solopreneurs & lean teams who want structure without the overhead.
You have the drive. You just need the blueprint.
šPerfect for: Startups, coaches, freelancers, consultants
šŖ Do it yourself, but not aloneāwe equip you with the strategy to execute confidently.
What's Included:
ā
Content pillars tailored to your brand + audience
ā
SEO research to surface high-impact content opportunities
ā
A content calendar for 3ā6 months
ā
A DIY implementation guide that keeps you focused & consistent
š° Investment:
3 Months: $800 USD
6 Months: $1,500 USD
12 Months (10% Off): $2,160 USD
š DWY Package ā Mid-Tier Content & Brand Strategy
For teams ready to scale with clarity, structure, and guided support.
We collaborate with you to shape your brand voice, define your audience, and build a powerful content engine.
šPerfect for: SMEs, scaling startups, growing agencies
š§ Strategy + Support = Sustainable, aligned content performance
What's Included:
ā
Brand messaging framework (tone, voice, differentiators)
ā
Deep-dive audience research & buyer personas
ā
SEO & engagement-focused content strategy roadmap
ā
Internal content workflow design
ā
Bi-weekly strategy & support calls
ā
Light implementation feedback on your drafts
š° Investment:
3 Months: $2,500 USD
6 Months: $4,500 USD
12 Months (10% Off): $8,100 USD
š DFY Package ā High-Tier Brand & Content Strategy
For established brands ready to lead with authority, insight, and cohesive storytelling.
We take the wheel so your team can focus on execution and business growth. This is your strategy departmentāoutsourced.
šPerfect for: Brands with high-growth goals, CMOs, founders, agencies
š We handle the deep strategy, you lead with confidence.
Everything in DWY, PLUS:
ā
Full brand positioning audit + competitive gap analysis
ā
Customer journey mapping with aligned messaging at every stage
ā
High-conversion storytelling across platforms
ā
Leadership-aligned guidance for cohesive brand direction
ā
Ongoing performance checks & strategic optimizations
š° Investment:
3 Months: $5,000 USD
6 Months: $9,000 USD
12 Months (10% Off): $16,200 USD
š³ Flexible Payment Options
ā 5ā10% Off for upfront full payments
ā Split payments (Deposit + Monthly Installments)
ā Retainer add-ons for long-term strategy guidance
āØ Ready to Align, Amplify, and Advance Your Brand?
Whether you're building from scratch or leveling up, there's a strategy tier designed to fit your pace and ambition.
š„ TL;DR: Why Work With Me?
Because your content isn't just marketingāitās a mirror of your mission.
I help you polish that mirror so it reflects who you really are, why you matter, and how to grow without losing yourself.
What's included
Organized Brand Dashboard for the Client
A centralized and easy-to-navigate Notion (or Google Drive) dashboard that includes all strategy documents, guides, audit reports, and campaign timelinesāeverything the client needs in one place.
Content Audit Report
A comprehensive review of the clientās existing content to identify whatās working, whatās outdated, and where gaps exist. Includes performance metrics, SEO insights, and strategic recommendations.
Content Strategy Guide
An overarching roadmap that defines the brandās tone, goals, content objectives, messaging framework, audience personas, and multi-platform content approach.
Content Pillars
Key topic categories that align with the brandās mission and audience needs. These pillars serve as the foundation for ongoing content development and ensure consistency across platforms.
Content Topics
Specific, SEO-informed content angles and titles derived from each pillar. These are tailored to different stages of the buyerās journey and support search visibility and engagement.
Content Themes
Seasonal, emotional, or campaign-based storytelling angles that add variety and relatability to the content calendar, making the brand more engaging and human.
Content Hooks
Scroll-stopping openers, headlines, and angles designed to grab attention and increase retention across social posts, blogs, and videos.
Content Visual Guides
Guidelines for consistent visualsāincluding brand colors, image types, content templates, and suggested formats per platform (e.g., reels, carousels, blog banners).
Content Risk Management Guide
A checklist and guide covering sensitive topics, brand safety, legal disclaimers, and reputation risk mitigation to avoid missteps in publishing.
Content SEO Guide per Platform
Tactical SEO practices tailored to the algorithm and structure of each platformāInstagram, LinkedIn, TikTok, YouTube, website/blogāensuring content is discoverable and optimized.
Content Creation Guide
Step-by-step instructions for content planning, writing, designing, and publishing workflowsāincluding tool recommendations, approval process, and editing standards.
SEO Guide
A simplified technical and on-page SEO manual covering keywords, meta descriptions, internal linking, alt text, and blog formattingādesigned for non-technical teams to implement.
FAQs
To fully observe the efficiency of the strategy, it should take around a minimum of 6 months to 1 year.
Yes, you can. However, I can't guarantee the results that you want since everything will depend on the execution of the strategy plan.
While the best-case scenario is to put you at the top of search engines like Google for your target keyword, we are still at the mercy of algorithms. What we can do as SEO providers is to place your best digital footprint forward so that search engines will consider you as the best solution for a problem. Therefore, it is suggested that you consider to diversify your assets since SEO is an amplifier or your business and not the core engine that runs it.
Example work
Jeanne's other services
$1,000 /mo