A landing page that looks like someone made a decision.

Most small business sites are assembled from the same template everyone else in the category used, which means the page does nothing to answer the visitor's real question: why you rather than the other six results. I build pages that take a position — visually and structurally — and then get out of the way of the call to action.

Founders launching something, small businesses that look smaller online than they are, and anyone whose current site gets traffic but no enquiries.

One conversation. Who the visitor is, what they're anxious about, and what one action the page exists to produce.

Design direction. I show you a direction before building it out, so we disagree early rather than at the end.

Build. Responsive, fast-loading, SEO-conscious, with the lead capture built into the structure rather than bolted on.

Deploy. Live on Vercel or your host, with the code.

Load speed and where the eye lands. A beautiful page that paints in three seconds has already lost the visitor, and a fast page whose call to action sits below the fold has lost them more politely. Both of those are decided before any styling happens, which is why I build in that order.