How those figures are counted. Meta-attributed means the sales or bookings Meta credits to the ads (7-day click and 1-day view, plus 1-day engaged view on most ad sets), counted before refunds or cancellations. Shopify and booking-engine revenue are separate numbers. At Diamond Cross Ranch, a catalog ad carried over from the brand's earlier setup accounts for 43% of the $409K. Magdala's figure is converted from shekels at Bank of Israel monthly averages. We don't guarantee revenue, ROAS or conversions.