When the product, positioning and brand all need attention, it helps to agree the work as one engagement.

The BRIGHT Method covers diagnosis, positioning, identity, guidelines, applications and team transfer, with one accountable lead.

10 weeks to develop the brand and apply it to the materials your buyers use to evaluate the business.

The six phases

Baseline. The Credibility Gap Audit begins the engagement. We review your current brand materials, intended buyer and relevant competitors, then identify what needs to change.

Rooted. Positioning, narrative, audience definition, messaging hierarchy. The strategic document the rest of the system defends.

Identity. Logo or wordmark (new or refined), typography pairing, color system, motion language, graphic logic. The visual system the brand actually lives in.

Guidelines. A working brand book (60-80 pages): logo usage, color rules, type rules, voice and tone, do and don't, application examples. Practical, defensible, ready for any future designer to inherit.

High-Impact Surfaces. Website + 2-3 launch surfaces (pitch deck, sales one-pager, social templates, or whatever your inflection actually needs). Applied identity, real production-quality work.

Transfer. Handoff, training session, and a 30-day support window so your team can run the system without me.

Who this is for

Founders and marketing leaders who need substantial brand work for a product launch, a change in buyer or a business that has outgrown its presentation. We assess the product, scope and decision to be made. The founder or marketing lead owns the engagement directly.

A focused logo refresh or a project without a defined product and clear business purpose needs a different scope.

Who leads the work

I lead strategy and creative direction and review every final deliverable. My team supports design production and development where needed. The agreed positioning guides the identity and its applications throughout the project.

Selected studio work is linked below. Each project has its own scope.

Credit for prior work

The $2,000 Credibility Gap Audit fee is credited once toward your next engagement when it starts within 30 days of the audit readout. A separate paid audit is optional. Any other credit must be agreed in the written proposal. Existing agreed terms are preserved.

We review any useful work you already have before scoping the engagement.

How it ships

Week 0: Intake and kickoff alignment. Weeks 1-2: Baseline (audit + competitive read). Weeks 3-4: Rooted (positioning, narrative, messaging). Weeks 5-7: Identity (logo, type, color, motion, graphic system). Week 8: Guidelines (brand book). Weeks 9-10: High-Impact Surfaces (website + 2-3 launch assets) + Transfer.

Payment

50% upfront and 50% on completion, through Contra escrow. Existing agreed payment terms are preserved.