Brand Identity

Natalia Cardona Ferreira

(0)

Starting at

$

800

About this service

Summary

Crafting a distinctive and memorable brand identity is pivotal in today's competitive market. This service goes beyond the basics, delving into the essence of your brand to create a cohesive visual language. From logo design to color schemes and typography, every element is meticulously curated to effectively communicate your brand's personality, values, and story. Let me guide you in building a brand identity that makes a lasting impression.

Process

Discovery: Our collaboration initiates with a detailed conversation, allowing me to gather insights into your business – its values, target audience, and the vision you have for your brand.
Proposal: After our discussion, I will develop a strategic proposal outlining the branding scope, timeline, and pricing. This plan is customized to meet your specific brand identity goals.
Concept Development: Upon approval of the proposal, I will commence crafting the visual and verbal elements of your brand, covering aspects like logo design, color schemes, typography, and key messaging.
Presentation and Feedback: I will present the initial brand identity concepts and seek your feedback. Your input is essential at this stage to ensure the final brand identity aligns with your vision.
Refinement and Finalization: Based on your feedback, I will refine and finalize the brand identity elements, ensuring meticulous attention to detail and cohesiveness.
Brand Guidelines Creation: I'll compile comprehensive brand guidelines detailing how to consistently apply your new brand identity across various mediums.

What's included

  • Unique Logo

    A custom-designed logo, versatile for all uses, accompanied by variations and a detailed usage guide.

  • Custom Color Palette

    A personalized color scheme tailored to your brand, complete with all necessary color codes for consistent application across all media.

  • Typography Selection

    Carefully chosen fonts that reflect your brand's personality, along with guidelines for their use in various contexts.

  • Visual Style Guide for Imagery

    Guidelines for the types of images that best suit your brand, helping maintain a consistent visual narrative.

  • Digital and Print Collateral

    We include some collateral so you can get a visual representation of your new brand!

  • Comprehensive Brand Guidelines

    An easy-to-follow manual that defines how to use all brand elements consistently, ensuring your brand always looks polished and professional.

Duration

4 weeks

Skills and tools

Brand Designer
Logo Designer
Brand Strategist
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma

Industries

Graphic Design

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STARTING AT

$1,800

fixed rate