Illustrative Storytelling | Mascot & Character Design for Brand

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About this service

Summary

Developed impactful character design illustrations that merged artistic expression with compelling brand narratives.
Each deliverable is tailored to make your mascot versatile, scalable, and impactful. From digital branding to physical merchandise, we provide everything you need to transform your character into a cornerstone of your brand identity.
💡 Start your project today! Let’s create a mascot that your audience will adore and remember.

What's included

  • Mascot Concept Package

    A comprehensive exploration of your mascot’s personality and visual identity. We’ll provide multiple initial sketches and concepts based on your brand story, target audience, and objectives. What’s Included: 3 initial sketch concepts: Unique styles for you to choose from. 1 final detailed sketch: Refined based on your feedback. Moodboard: Reference visuals for the mascot’s tone and style. Formats: Digital PDF files for easy review. Revisions: Up to 2 rounds of revisions included for the final sketch.

  • Final Mascot Design Suite

    A polished, versatile mascot design ready for use across digital and print platforms. The design will include full-color and outline variations to ensure maximum adaptability. What’s Included: 1 full-color mascot design (primary version). 1 black-and-white outline version (for merchandise and minimal designs). 1 dynamic pose: An additional variation to add versatility to your brand. Formats: High-resolution PNG (transparent background). Scalable vector files (AI, EPS, and SVG). Print-ready PDF. Revisions: Up to 3 rounds of revisions for the final design.

  • Application Guidelines & Assets

    A guide to seamlessly integrate your mascot into your brand materials. We’ll also provide templates and assets to kickstart your usage. What’s Included: Mascot usage guide: Best practices for integrating the mascot across platforms. Social media assets: 3 ready-to-use posts or stories featuring the mascot. Mockups: 2 applications of the mascot on packaging or merchandise. Formats: PDF for guidelines, JPEG/PNG for social media, and PSD files for mockups. Revisions: 1 round of minor edits for the assets and mockups.


Skills and tools

Graphic Designer
Illustrator
Packaging Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Affinity Designer
Figma

Industries

Food and Beverage
Snack Food
Organic Food

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