Visual Narrative Branding: Crafting Iconic Brand Identities

Starting at

$

2,000

About this service

Summary

As an artistic brand designer, I offer comprehensive branding services that fuse visionary creative expression with strategic brand storytelling. What sets me apart is my ability to craft captivating visual narratives that resonate emotionally while also elevating brands through differentiated identity design and impactful creative direction. By blending fine art aesthetics with commercial sensibilities, I create iconic identities that forge lasting connections between brands and audiences.

Process

My branding process begins with an in-depth discovery phase to immerse myself in your brand's core values, audience, and goals. Through collaborative workshops and research, I'll unearth insights that inform an authentic, differentiating brand narrative.
From there, I concept and refine a distinctive visual identity system - logo, color palette, typography, and image styles that embody your brand's personality.

What's included

  • Logo Suite

    A versatile logo package that includes: - Primary Logo: The main logo design, ideal for prominent placement across all brand materials. - Secondary Logo/Alternative Logo: Adaptations of the primary logo for specific uses, such as compact spaces or alternative layouts. - Logo Mark/Icon: A standalone icon or symbol from the logo for digital and small-scale applications. - Color Variations: Full-color, black-and-white, and inverted versions for different backgrounds. - File Formats: Provided in high-resolution formats like PNG, JPEG, and vector files (AI, EPS, SVG) for print and digital usage.

  • Comprehensive Brand Style Guide

    A detailed document that ensures consistency across all branding efforts, including: - Logo Usage Rules: Guidelines for logo placement, spacing, and prohibited uses. - Typography: Recommendations for primary and secondary fonts with usage examples. - Color Palette: A curated set of brand colors with CMYK, RGB, HEX, and Pantone codes. - Visual Elements: Patterns, textures, and graphic elements unique to the brand identity. - Imagery Style: Suggestions for photography and illustrations to align with the brand's tone. - Tone of Voice: Guidance on brand messaging, including key phrases and tone preferences.

  • Branded Collateral Design

    A tailored selection of essential branding materials that bring the identity to life: - Business cards designed to reflect the brand. - Social Media Templates - Packaging Design


Duration

4 weeks

Skills and tools

Brand Designer
Brand Strategist
Digital Marketer
Adobe Illustrator
Affinity Designer
Procreate

Industries

Food and Beverage
Restaurants
Coffee

Work with me