Product Design

Starting at

$

2,000

/wk

About this service

Summary

Custom product design focused on creating intuitive user experiences and stunning user interfaces for web and mobile apps. From wireframes to high-fidelity mockups, I’ll craft a design ready for your development team to bring to life.

Process

1. Discovery & Strategy
Client Meeting: Kick off with a meeting to understand the client’s vision, goals, target audience, and desired functionalities for the web application.
Market Research: Perform research to analyze industry trends, competitor products, and target audience preferences.
Strategy Development: Define the product strategy, including user personas, user journeys, and the core value proposition of the web application.
2. Ideation
Content Audit: For redesign projects, review the existing product’s content to decide what to retain, update, or remove.
User Flows & Information Architecture (IA): Develop the IA to structure the content and features of the web application in a clear, user-friendly way.
Wireframing: Create low-fidelity wireframes to map out the basic structure and layout of the web app, focusing on functionality and UX without visual design elements.
3. Design
Mood Boards: Establish the visual direction through mood boards, incorporating color schemes, typography, and UI elements.
High-Fidelity Mockups: Design polished mockups of key pages, embedding the visual identity and detailed UI components.
Responsive Design: Ensure designs are responsive and adaptable to various screen sizes, with a mobile-first approach that scales up to tablets and desktops.
4. Prototyping & User Testing
Interactive Prototypes: Build interactive prototypes that simulate the user interface and functionality of the web application.
User Testing: Conduct user testing to gather feedback on usability, design aesthetics, and overall experience, then refine the design based on insights.
Iteration: Continuously improve the design through iterative refinements informed by user feedback and stakeholder input, ensuring alignment with both user and business goals.
5. UI Development Guidelines & Handoff
Style Guide: Develop a detailed UI style guide outlining the design system, including colors, typography, grid layouts, and UI components.
Design Specs: Provide comprehensive design specifications for developers, covering responsive breakpoints, animations, and interactions.
Asset Preparation: Prepare and optimize all design assets, organizing them for seamless handoff to the development team.

What's included

  • 🔍 Research

    I'll dive deep into your product goals, target audience, and market to define a clear design direction

  • 🖥️ Wireframes & User Flows

    Structuring the layout and navigation of your product to ensure a smooth, user friendly experience.

  • 🛸 Interactive Prototypes

    Clickable prototypes to visualize and test the design flow before moving to development.

  • 🖥️ High-Fidelity Mockups

    Final polished mockups ready for developer handoff, complete with all necessary design assets.

  • 📲 Responsive Design (optional)

    Ensuring your product looks great and functions flawlessly on desktop, tablet and mobile.

  • 🧑🏻‍💻 Collaboration ready

    Exported Figma file (.fig) with annotations for the developer for an easy transition into development

  • 🎨 Style Guide

    A comprehensive guide detailing the visual and interaction design principles, including responsive guidelines.


Skills and tools

UX Designer

Product Designer

UI Designer

Figma

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