Brand Identity & Visual SystemsBaron DiAdio
Service Overview
A brand identity is more than a logo. It is a visual system that expresses the character of a business and creates recognition across its most important touchpoints.
At BDALaboratory, we develop distinctive identities shaped by the businesses behind them.
Through focused discovery, concept exploration, and precise design development, we establish a connected visual language built around each brand's individual needs.
Every element has a role. Every decision contributes to the whole.
What's Included?
Brand Discovery
Review of business objectives, target audiences, existing positioning, and visual requirements.
Creative Exploration
Two visual territories exploring distinct approaches to the identity.
Logo System
Development of one selected direction into primary, secondary, and relevant responsive variations.
Typography System
Typeface selection, typographic hierarchy, and foundational usage rules.
Color System
Primary and secondary palettes, color specifications, and usage principles.
Visual Language
Supporting graphic elements, visual motifs, and layout principles.
Brand Applications
Up to three agreed applications demonstrating the identity in context.
Brand Guidelines
A practical guide defining the system and its correct implementation.
Final Deliverables
Organized vector and raster exports, agreed editable source files, and one handover consultation.
The Method: Discovery → Creative Exploration → Identity Development → Brand Applications → Guidelines → Handover
Project Requirements: Business overview, existing strategy or positioning information, relevant brand materials, and consolidated feedback from the decision-making team.
Not Included: Complete Brand Strategy, custom typeface creation, extended packaging systems, motion production, and website design are scoped separately.
Revisions: Two consolidated feedback rounds covering refinements to the selected identity direction. Additional concepts or significant changes to the approved design are quoted separately.
FAQs
Example work
Baron's other services
Starting at$8,000
Duration7 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Figma
Brand Designer
Creative Director
Logo Designer
Design
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Baron DiAdio proSerbia
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Brand Identity & Visual SystemsBaron DiAdio
Starting at$8,000
Duration7 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Figma
Brand Designer
Creative Director
Logo Designer
Design
Service Overview
A brand identity is more than a logo. It is a visual system that expresses the character of a business and creates recognition across its most important touchpoints.
At BDALaboratory, we develop distinctive identities shaped by the businesses behind them.
Through focused discovery, concept exploration, and precise design development, we establish a connected visual language built around each brand's individual needs.
Every element has a role. Every decision contributes to the whole.
What's Included?
Brand Discovery
Review of business objectives, target audiences, existing positioning, and visual requirements.
Creative Exploration
Two visual territories exploring distinct approaches to the identity.
Logo System
Development of one selected direction into primary, secondary, and relevant responsive variations.
Typography System
Typeface selection, typographic hierarchy, and foundational usage rules.
Color System
Primary and secondary palettes, color specifications, and usage principles.
Visual Language
Supporting graphic elements, visual motifs, and layout principles.
Brand Applications
Up to three agreed applications demonstrating the identity in context.
Brand Guidelines
A practical guide defining the system and its correct implementation.
Final Deliverables
Organized vector and raster exports, agreed editable source files, and one handover consultation.
The Method: Discovery → Creative Exploration → Identity Development → Brand Applications → Guidelines → Handover
Project Requirements: Business overview, existing strategy or positioning information, relevant brand materials, and consolidated feedback from the decision-making team.
Not Included: Complete Brand Strategy, custom typeface creation, extended packaging systems, motion production, and website design are scoped separately.
Revisions: Two consolidated feedback rounds covering refinements to the selected identity direction. Additional concepts or significant changes to the approved design are quoted separately.
FAQs
Example work
Baron's other services
$8,000