Branding Identity Suite

Sarah Rose Andrew

Starting at

$

2,500

About this service

Summary

Branded for your company's needs
If you need to re-brand your existing company or have a new startup venture, this is for you! I specialize in Branding + Identity with over 10 years of experience and can make your ideal project with deliverables crafted to your specific needs. Every project results in one-of-a-kind branding and graphics that reflect the unique qualities of the client.
Branding makes a memorable first impression on people and visually explains to your customers what to expect from your company. It is a way of distinguishing yourself from competitors and clarifying what it is you offer that makes you the better choice.
Process
Everything I do starts with research. We will have a 60-minute onboarding call where I will ask you specific questions, send you a lengthy questionnaire to complete afterwards, and listen carefully to what you need to visually translate it into a tangible brand that will stand out and make an impact, either on the shelf or online.
Projects are a collaborative effort. Expect to spend time reviewing the designs and providing feedback for the best and on-time results. Sadly, I cannot read minds so any info you provide will be heard, understood, and acknowledged during our project.
The end result is a full Brand Identity Suite of ready-to-use assets at the point of project handoff.

What's included

  • Case Studies and Direct Comp Research

    Analyzing the market of uniquely defined dessert companies; presenting 1-2 case studies of established companies in the broader market and 2-3 specific examples that are more aligned with your direct competition.

  • Logo Concept and Design

    Includes 3-5 concepts with 3 rounds of revisions, plus all lockups for any situational use across various living environments (appx. 30+ files)

  • Color Palette

    Establishing global brand color system with color system recipe breakdowns (PMS, CMYK, RGB, HEX)

  • Typography Heirarchy

    Creating a hierarchy of fonts and determining usage situations for both print and web

  • Brand Guidelines

    A complete rule book of all of the above, showing application and usage of how the brand as a whole should look and live in the world. Brand guidelines are imperative for brand consistency and are the "encyclopedia" of a brand.

  • Print Assets

    Business cards + letterhead designs + production files

  • Email Signatures

    Email signatures template designs for use across whole company + implementation

  • Social Media Assets

    Formatting and designing profile images and banner images for up to 3 platforms

Example projects

NSI Branding + Identity

Duration

3 weeks

Skills and tools

Brand Design

Graphic Designer

Creative Director

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Google Drive

Google Drive