Branding Identity Suite by Sarah Rose Andrew

Branding Identity Suite by Sarah Rose AndrewBranding Identity Suite by Sarah Rose Andrew

Branding Identity Suite

Sarah Rose Andrew

Starting at

2,500

About this service

Summary

Branded for your company's needs

If you need to re-brand your existing company or have a new startup venture, this is for you! I specialize in Branding + Identity with over 10 years of experience and can make your ideal project with deliverables crafted to your specific needs. Every project results in one-of-a-kind branding and graphics that reflect the unique qualities of the client.

Branding makes a memorable first impression on people and visually explains to your customers what to expect from your company. It is a way of distinguishing yourself from competitors and clarifying what it is you offer that makes you the better choice.

Process

Everything I do starts with research. We will have a 60-minute onboarding call where I will ask you specific questions, send you a lengthy questionnaire to complete afterwards, and listen carefully to what you need to visually translate it into a tangible brand that will stand out and make an impact, either on the shelf or online.

Projects are a collaborative effort. Expect to spend time reviewing the designs and providing feedback for the best and on-time results. Sadly, I cannot read minds so any info you provide will be heard, understood, and acknowledged during our project.

The end result is a full Brand Identity Suite of ready-to-use assets at the point of project handoff.

What's included

Case Studies and Direct Comp Research
Analyzing the market of uniquely defined dessert companies; presenting 1-2 case studies of established companies in the broader market and 2-3 specific examples that are more aligned with your direct competition.
Logo Concept and Design
Includes 3-5 concepts with 3 rounds of revisions, plus all lockups for any situational use across various living environments (appx. 30+ files)
Color Palette
Establishing global brand color system with color system recipe breakdowns (PMS, CMYK, RGB, HEX)
Typography Heirarchy
Creating a hierarchy of fonts and determining usage situations for both print and web
Brand Guidelines
A complete rule book of all of the above, showing application and usage of how the brand as a whole should look and live in the world. Brand guidelines are imperative for brand consistency and are the "encyclopedia" of a brand.
Print Assets
Business cards + letterhead designs + production files
Email Signatures
Email signatures template designs for use across whole company + implementation
Social Media Assets
Formatting and designing profile images and banner images for up to 3 platforms

Example projects

NSI Branding + Identity

Duration

3 weeks

Skills and tools

Brand Design

Graphic Designer

Creative Director

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Google Drive