What's included

• Logo Design

  • Primary logo • Secondary logo or alternate layout (stacked, horizontal) • Icon or favicon version (square format)

• Color Palette

  • Primary, secondary, and accent colors • HEX / RGB / CMYK codes • Light and dark background variations (if needed)

• Typography System

  • Headline font(s) • Body copy font(s) • Usage guidelines (e.g., size, spacing, hierarchy)

• Brand Elements

  • Custom shapes, graphics, patterns, or textures • Brand marks or visual symbols • Optional: minimal graphic library for social/web use

• Social Media Kit

  • Profile picture (formatted for Instagram, LinkedIn, etc.) • Banner/cover image (LinkedIn, Twitter, etc.) • 2–3 branded post templates (static or editable in Canva/Figma)

• Mini Brand Guidelines (PDF or Figma Link)

  • Summary of all the above • Usage tips (how to apply logos, use colors/fonts, etc.) • Visual reference for developers/designers

• Optional Add-ons

  • Full brand book (20+ pages) • Motion logo (animated version for web/social) • Business cards or stationery • Packaging or merchandise mockups • Web style guide (how to apply identity online) • Asset exports for Framer

• File Deliverables

  • Figma Link (organized and labeled) • Exported Assets: • SVG, PNG, JPG (logo in all formats) • PDF brand guide • Font files (licensed or Google Fonts) • Social templates (Canva or Figma)