Mood Board Design

Joelle Thompson

(0)

Starting at

100

About this service

Summary

Whether you want a mood board for business or personal use, I can work with you to make your vision come to life.

Creating a mood board is a critical step in the design process, serving as a visual tool that captures the essence of your brand, website, or social media presence.

I can use your photos, find ones for you, or do a mixture of both. Whether you're looking to establish your branding, solidify a concept for web design, or provide structure to your social media designs, a mood board is an excellent foundation to create brand consistency.

Here’s why investing in professional mood board design can be transformative for your projects:

Clarify Your Vision: A mood board helps solidify vague ideas into a tangible vision. It allows you to see a cohesive aesthetic before making any final decisions, ensuring that all elements align with your brand’s identity and goals.

Streamline Communication: Communicating abstract concepts to team members, stakeholders, or designers can be challenging. A mood board provides a clear, visual reference that everyone can understand and rally behind, reducing miscommunications and ensuring that all parties are aligned from the start.

Inspire Creativity: Mood boards are not just about replication but inspiration. They spark creativity among all team members, inspiring designers to push boundaries and explore new ideas within the defined aesthetic framework.

Save Time and Resources: By establishing the look and feel of the project early on through a mood board, you can avoid costly and time-consuming revisions during the actual design and development phases. This upfront clarity helps streamline the entire creative process.

Enhance Consistency: For branding, web design, and social media, consistency is key to recognition and customer trust. A mood board ensures that from your logo to your landing pages to your Instagram posts, every element is harmoniously branded.

Make Strategic Decisions: Mood boards allow you to visually evaluate the impact of various design elements before implementation. This visual strategy aids in making informed, strategic design choices that enhance user experience and engagement.

Facilitate Flexibility: With a mood board, you can easily experiment with and adjust elements like color schemes, typography, and imagery styles without the constraints of fully developed designs. This flexibility can lead to more innovative and refined outcomes.

Process

Initial Discussion: We'll have a quick chat so I can understand your goals for the mood board.

Topics to discuss for mood board planning include:

The purpose of the mood board.

Your product and target market.

Any colors or typography you'd like me to include (I can also put inspo for this in the mood board if you're not sure).

Any themes, styles, emotions, or aesthetics you'd like me to focus on (again I can help with this if needed).

Discuss any photos you have you want included (if not no worries, I can find photos for you).

Brands, websites, or other media you find inspiring and would like me to reference.

The dimensions you'd like the board to be and what file type you want.

Mood Board Creation: After getting all the initial info from you I'll get started on creating the mood board. When I'm finished I'll send you the file and get your feedback.

Make changes if necessary: Depending on your feedback I will make adjustments to the mood board and submit it again for your approval.

Enjoy your new mood board: Once final edits have been made you now have an awesome mood board to help define your brand.

FAQs

What should I provide to create a mood board?
You can provide photos, brand colors, inspiration, or ideas. If you don't have specific visuals, I can find images for you or mix your photos with new ones to create a cohesive look.
How many images are typically included in a mood board?
The number of images can vary depending on your needs. We can discuss the scope of your project to determine the ideal number of images for your mood board. Typically there will be a minimum of 30 photos.
Can a mood board be revised if I'm not satisfied with the initial draft?
Yes, I offer up to 2 revisions to ensure that the mood board aligns perfectly with your vision and objectives. We’ll work together to refine the board until it meets your expectations.
How long does it take to create a mood board?
The timeline can vary based on the complexity and number of revisions, but typically, a mood board can be completed within a few days to a week.
Is a mood board necessary if I already have a brand identity?
Even if you have a brand identity, a mood board can help refine and ensure that all upcoming projects or designs stay true to your established brand. It can also inspire new creative directions within your existing brand framework.
What’s the difference between a mood board and a style guide?
A mood board is an early-stage visual tool used to establish a general aesthetic and direction. A style guide, on the other hand, is a more detailed document that outlines specific design elements like colors, fonts, and layouts to ensure consistency across all branding materials.
What kind of photos will you use?
That depends on our discussion and your goals for the mood board. Some examples of common photos used includes: landscapes, portraits, color palettes, illustrations, typography prints, and graphic designs to support your desired aesthetic.

What's included

Mood Board Design for Brand
A mood board based on our discussion to help establish brand identity and vision. Moodboard will be delivered in your preferred aspect ratio / dimensions and file type of choice.

Duration

5 days

Skills and tools

Brand Designer

Graphic Designer

Visual Designer