Delivering head-turning, unforgettable brandsDiana Castaneda
Diana is a skilled brand designer and strategist with a proven ability to create strong, enduring visual identities for startups and established companies. Her assertive, agile process ensures efficient delivery of impactful designs, supported by her experience in marketing, content creation, and illustration.
What's included
Logo design
Full consultancy of graphic options via mood-boards, and visual competitive analysis
A wide selection of sketches
3 to 5 rough logo versions
A final, polished logo in vertical and horizontal orientation, as a vector (CMYK color mode EPS, SVG, PDF), and raster (RGB color mode PNG, JPG) to be used in print and screens
Favicon and profile icons for browsers and profile images
Color Palette
Full consultancy on color palettes using mood-boards, and visual competitive analysis
A selection of 2 to 3 main brand colors
Additional 3 to 5 secondary colors
Final swatches available as ASE files, CMYK, RGB, and HEXA codes
Typographic Systems
Full consultancy on font pairings using mood-boards, and visual competitive analysis
Font packages for desktop and web
Standard usage guide of the fonts in the typographic system
Stationery (option of print and/or digital)
PRINTED COLLATERAL
Consultancy on business card design (3 design options)
Consultancy on Letterhead design (2 designs)
Consultancy on design for mailing labels, stamps, envelopes, brochures, banners
Consultancy on office interior design, office signs, way-finding, branded decor
DIGITAL COLLATERAL
Consultancy on email signature design (3 design options)
Consultancy on Letterhead design (2 designs for Office 365)
Consultancy on template design for presentation decks, intake forms, learning management systems (designs for Office 365, Google Workplaces, and Canva)
Consultancy on template design for social media presence (posts for Facebook, Instagram, LinkedIn, X, Youtube and TikTok)
Brand Guidelines Booklet
Options of comprehensive or lean guidelines to ensure brand compliance in big organizations, and small businesses or startups.
Formats include but are not limited to PDF, Interactive PDF, Interactive Deck (PowerPoint or Canva link), Canva Brand Kit, Frontify Portal, Microsoft SharePoint Sites, etc.
FAQs
It is a standard design protocol used widely from design schools to design based companies like Apple, Google, Boeing, etc. It is comparable to the LEAN ENTREPRENEURSHIP protocol, or the AGILE developing method. It consist on following these steps:
1. Empathize: we understand the target audience and empathize with their needs\
2. Define: we define the problem we want to solve and think of how to reflect that on the brand identity\
3. Ideate: we think of different way we can use to connect with our audience and how to effectively do it\
4. Prototype: we produce brand kit options leaving enough time to iterate based on feedback\
5. Test: Given the opportunity, we should test audience reactions to our visual solutions to verify how effective it is and tweak if needed
From 20 to 50 hours. The range depends on the clients availability for feedback and the number of revisions. Startups often get their kits very quickly, while large organizations will spend time proportional to the number of stakeholders and consultants involved.
Absolutely!
Yes, in fact that is a very common scenario for me.
Sure thing! Let's get the conversation started!
Diana's other services
Starting at$90 /hr
Tags
Adobe Illustrator
Adobe Suite
Canva
Figma
Brand Designer
Brand Strategist
Digital illustrator
Service provided by
Diana Castaneda proVancouver, Canada
Delivering head-turning, unforgettable brandsDiana Castaneda
Starting at$90 /hr
Tags
Adobe Illustrator
Adobe Suite
Canva
Figma
Brand Designer
Brand Strategist
Digital illustrator
Diana is a skilled brand designer and strategist with a proven ability to create strong, enduring visual identities for startups and established companies. Her assertive, agile process ensures efficient delivery of impactful designs, supported by her experience in marketing, content creation, and illustration.
What's included
Logo design
Full consultancy of graphic options via mood-boards, and visual competitive analysis
A wide selection of sketches
3 to 5 rough logo versions
A final, polished logo in vertical and horizontal orientation, as a vector (CMYK color mode EPS, SVG, PDF), and raster (RGB color mode PNG, JPG) to be used in print and screens
Favicon and profile icons for browsers and profile images
Color Palette
Full consultancy on color palettes using mood-boards, and visual competitive analysis
A selection of 2 to 3 main brand colors
Additional 3 to 5 secondary colors
Final swatches available as ASE files, CMYK, RGB, and HEXA codes
Typographic Systems
Full consultancy on font pairings using mood-boards, and visual competitive analysis
Font packages for desktop and web
Standard usage guide of the fonts in the typographic system
Stationery (option of print and/or digital)
PRINTED COLLATERAL
Consultancy on business card design (3 design options)
Consultancy on Letterhead design (2 designs)
Consultancy on design for mailing labels, stamps, envelopes, brochures, banners
Consultancy on office interior design, office signs, way-finding, branded decor
DIGITAL COLLATERAL
Consultancy on email signature design (3 design options)
Consultancy on Letterhead design (2 designs for Office 365)
Consultancy on template design for presentation decks, intake forms, learning management systems (designs for Office 365, Google Workplaces, and Canva)
Consultancy on template design for social media presence (posts for Facebook, Instagram, LinkedIn, X, Youtube and TikTok)
Brand Guidelines Booklet
Options of comprehensive or lean guidelines to ensure brand compliance in big organizations, and small businesses or startups.
Formats include but are not limited to PDF, Interactive PDF, Interactive Deck (PowerPoint or Canva link), Canva Brand Kit, Frontify Portal, Microsoft SharePoint Sites, etc.
FAQs
It is a standard design protocol used widely from design schools to design based companies like Apple, Google, Boeing, etc. It is comparable to the LEAN ENTREPRENEURSHIP protocol, or the AGILE developing method. It consist on following these steps:
1. Empathize: we understand the target audience and empathize with their needs\
2. Define: we define the problem we want to solve and think of how to reflect that on the brand identity\
3. Ideate: we think of different way we can use to connect with our audience and how to effectively do it\
4. Prototype: we produce brand kit options leaving enough time to iterate based on feedback\
5. Test: Given the opportunity, we should test audience reactions to our visual solutions to verify how effective it is and tweak if needed
From 20 to 50 hours. The range depends on the clients availability for feedback and the number of revisions. Startups often get their kits very quickly, while large organizations will spend time proportional to the number of stakeholders and consultants involved.
Absolutely!
Yes, in fact that is a very common scenario for me.
Sure thing! Let's get the conversation started!
Diana's other services
$90 /hr