Digital Strategy & Planning
Market Analysis & Research, Pitch Decks
MarTech Strategy (Marketing technology, Marketing Automation)
Account Based Marketing (ABM)
Website & company audits
Developing and monitoring OKRs
Hiring and Team building
SEO
Content Marketing & Strategy
️Conversion-oriented Sales Copywriting️
Marketing Content Writer (value propositions, unique selling propositions, tag lines, slogans, etc)
On-page technical SEO, backlinks
Performance Marketing
Search Engine Marketing & Optimization (SEM & SEO)
Meta & Instagram Ads, Google Ads
LinkedIn ads using PPC campaigns (pay-per-click media)
Email Marketing with Hubspot, Convertkit, Keap CRM, Mailchimp
List Segmentation & Targeting
Define email categories (Marketing, News, Sales, Product) to reduce unsubscribes
Email copies to boost Open rates & CTRs
Social Media Performance Strategy
Social Media Content Calendar
UTM tracking to monitor clicks & engagement on posts
Frequent testing with fresh creatives, campaigns, and insights gained from competitor analysis
YouTube Content/Ads Strategy
YouTube SEO for content creation calendar
In-feed & In-stream Ads
Thumbnails A/B testing