Branding
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About this service
Summary
Your identity is much more than a logo. It is the collection of distinctive assets that fight for attention, drive recall and trigger a response in the audience.
Process
Discover (Divergent)
Interviews, research, site visits and more may be conducted to provide us with enough breadth and depth to ensure we’re up to speed on the entire competitive landscape. We’ll also review trends in similar categories and outside your immediate space.
Define (Convergent)
With this material prepared and reviewed, we’ll run workshops with you and your team to converge on the opportunity for your brand identity. This involves creating territories that we could capitalise on.
Create (Divergent)
After we’ve agreed on the strongest territory, we then create design directions. Each of these are completely viable options that demonstrate how your brand could come to life with high fidelity - often including example applications and considerations in motion.
Thrive (Convergent)
You’ve chosen the direction and we now refine it to pixel perfect excellence. Your tone of voice is shaped, along with examples of essential communication and an entire asset library is produced and dispatched for you to launch.
What's included
Brand Guidelines
A collection of all the rules and the definitions on how your brand should be applied across the different channels.
Brand architecture
Create structure for your brand, including sub-brands and nomenclature.
Custom icon library
Custom icon libraries designed inline with your brand provide clarity and consistency.
Skills and tools
Art Director
Brand Designer
Adobe Illustrator
Adobe Photoshop
Figma
Industries
Advertising
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