The following items are included in the brief brand identity design pack:

Design Discovery Session: We will connect with you on a quick call to understand in depth about your brand and share the brand brief questionnaire with you which will help us your understand your requirements of the brand and your vision better.

Logo design: The most recognizable aspect of a brand identity, the logo is a symbol or wordmark that represents the brand.

Color Palette: A set of colors that reflect the brand's personality and values, and create a consistent visual language across all brand materials.

Typography: A selection of fonts that represent the brand's personality, and are used consistently across all brand materials.

Mockups: Mockups are visual representations or prototypes of brand identity elements such as logos, typography, color schemes, and other design elements.

Design System Development: A design system is a set of guidelines and standards that govern the visual and experiential aspects of a brand. It ensures consistency and coherence across all touchpoints of a brand, including digital and physical platforms.

Brand Icons/Elements: They are key visual elements that are used to represent a brand and are an essential component of a brand identity. They can be in the form of a symbol, logo, or any visual element that is unique to the brand and helps to identify it.

Business Collateral: It encompasses any other materials that the brand uses to communicate with customers, such as Business Cards, Envelop, Letter Head, Email Signatures.

Social Media Templates: Social media templates are a set of standardized designs and formats for creating content on various social media platforms, such as Facebook, Twitter, Instagram, and LinkedIn.

Presentation Deck Templates: They typically consist of a series of slides designed to visually represent a company's brand identity and messaging in a clear, professional, and consistent manner.

Source Files: Originals files used to create the brand identity. Files are handed over at the end of the project in all the formats such as AI, PSD, EPS, PNG, JPEG, etc. so that the owner can change and use these formats to print or apply on digital platforms. 

Concept Development / Discovery Session. We conduct a virtual meeting which comprises an in-depth discussion with the you. Where, we discover the needs of the brands, their positioning and their visual narrative and all the other vital details. Based on the 1st meeting, we develop the design direction (mood board/stylescape etc.) and concept and share it with the client/team for review. Then Based on the review we move on to the second phase of designing.

After the review of stylescape and your suggestions about it. We begin designing Logo Options , Colour Pallet and Typography. We share 3 options of logo to you for a review. Based on your suggestion/revision we go ahead with the process and finalize Phase 2 of designing.

After finalizing Phase 2 designing, we start to create Design System , Brand Icons/Elements and Mockups. Design systems are a sort of design formulation/design patterns/structures which is used by the brand for a wide range of purposes such as information materials, marketing materials, digital platforms, user guides, social media, templates, internal communication and more. It serves as a favorable canvas upon which the brand’s visual story is articulated. It is aligned with the feel and essence of the brand and is well defined so that over a period of time it is recognized and associated with the brand easily in the eyes of the audience. In other way, design systems are the threads that tie the whole brand experience together. It also includes industry related mockups and imagery.

After the finalising the phase 3 of designing, we commence with the development of Business Collaterals , Social Media Templates , Presentation Deck Templates and compilations. This step also includes setting up of a google drive which will include the entire brand identity document with all the source files of the logos , patterns/icons/elements, fonts and the rest so that you can easily access when you want to use it for digital or physical purpose.