The following items are included in the brief brand identity design pack:

Design Discovery Session: We will connect with you on a quick call to understand in depth about your brand and share the brand brief questionnaire with you which will help us your understand your requirements of the brand and your vision better.

Logo design: The most recognizable aspect of a brand identity, the logo is a symbol or wordmark that represents the brand.

Color palette: A set of colors that reflect the brand's personality and values, and create a consistent visual language across all brand materials.

Typography: A selection of fonts that represent the brand's personality, and are used consistently across all brand materials.

Mockups: Mockups are visual representations or simulations of how a particular brand identity deliverable (such as a website, packaging, or stationery) would look in the real world. 

Business cards: A tangible representation of the brand that includes the logo, typography, and other brand elements.

Brand guidelines: A document that outlines the rules for using the brand's visual identity, including the logo, color palette, typography, and other visual elements.

Source Files: Originals files used to create the brand identity. Files are handed over at the end of the project in all the formats such as AI, PSD, EPS, PNG, JPEG, etc. so that the owner can change and use these formats to print or apply on digital platforms. 

Phase 1 : 

Concept Development / Discovery Session. We conduct a virtual meeting which comprises an in-depth discussion with the you. Where, we discover the needs of the brands, their positioning and their visual narrative and all the other vital details. Based on the 1st meeting, we develop the design direction (mood board/stylescape etc.) and concept and share it with the client/team for review. Then Based on the review we move on to the second phase of designing.

Phase 2 :

After the review of stylescape and your suggestions about it. We begin designing Logo Options , Color Pallet and Typography. We share 3 options of logo to you for a review. Based on your suggestion/revision we go ahead with the process and finalize Phase 2 of designing.

Phase 3 :

After finalizing Phase 2 designing, we start to create Brand Guidelines, Mockups, and Business Cards. Brand guidelines provide a clear and concise set of rules and guidelines for how a brand should be presented and communicated visually and verbally. This step also includes setting up of a google drive which will include the entire brand identity document with all the source files of the logos, patterns/icons/elements, fonts and the rest so that you can easily access when you want to use it for digital or physical purpose.